Julia Oliveira
I am a Marketing and Communications Professional with over 5 years of experience developing and executing integrated marketing campaigns, product launches, content strategies, and customer engagement initiatives across…
About
I am a Marketing and Communications Professional with over 5 years of experience developing and executing integrated marketing campaigns, product launches, content strategies, and customer engagement initiatives across EMEA and APAC markets. Throughout my career, I have worked with global brands and cross-functional teams to strengthen brand visibility, drive audience engagement, generate leads, and support commercial growth through data-driven marketing strategies.
My expertise spans campaign management, digital marketing, marketing communications, content development, marketing automation, CRM, email marketing, product marketing, and multi-channel campaign execution. I have successfully managed marketing initiatives across more than 10 international markets, collaborated with sales and product teams, and delivered measurable results including increased brand awareness, higher customer engagement, improved lead generation, and stronger marketing ROI.
What sets me apart is my ability to combine creativity with analytical thinking. I enjoy translating business objectives into impactful marketing campaigns, leveraging customer insights and performance data to continuously optimize results. I am highly organized, proactive, and comfortable managing multiple projects simultaneously while collaborating with stakeholders across different countries, cultures, and functions.
I am passionate about helping businesses grow through strategic marketing, compelling content, and customer-centric campaigns that create meaningful engagement and measurable business outcomes.
- 4 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Professional Services
- Consumer Goods
- Media & Entertainment
Work experience
Led digital marketing initiatives across 10+ EMEA markets, driving online visibility and commercial growth through content optimization and multi-channel campaigns. Designed and executed 20+ integrated campaigns, elevating brand awareness by 90% and boosting social engagement to 94%. Refined target segments and messaging, contributing to €5M in annual sales growth. Launched 30+ products with regional communications plans and campaigns. Drove data-driven content marketing and audience engagement using Salesforce analytics, resulting in a 35% increase in lead generation and 25% ROI improvement. Implemented marketing automation to reduce campaign execution time by 60% and enable real-time optimization based on user behavior.
Managed content creation and brand development for Booking.com's social channels; ensured consistent brand messaging across platforms; moderated engagements and supported CRM-driven communication. Achieved 50% growth in brand awareness and 67% increase in social media engagement; improved campaign ROI by 75%. Developed customer-facing marketing collateral and SEO strategies, increasing organic search visibility by 70% for key product pages.
Managed multi-market e-commerce marketing campaigns across EMEA & APAC, aligning messaging and SEO optimization. Designed and implemented data-driven content strategy improving content relevance by 70%, and increased audience engagement by 15% using Google Analytics insights. Created Dutch-market communications to maximize brand awareness and customer acquisition.
Education
Certifications and awards
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