Alm Ena Trifan

Built and launched Shopify store(s) from scratch including structure, UX, product architecture, and app integrations. Migrated to Eurus theme in 2025 following custom theme research. Executed CRO strategies using Microsoft Clarity recordings, upsell/cross-sell systems, and ongoing A/B testing to increase sales and AOV. Implemented cart optimization (recommended products, urgency, discounts) and Klaviyo email flow automations (abandoned cart, welcome series, segmentation, retention). Managed Meta/Instagram ads and ensured consistent performance monitoring. Led social media presence and UGC/PR packaging outreach. Implemented ecommerce tracking (Facebook Pixel, Klaviyo) and supported post-purchase customer support and experience optimization.

Executed on-page and technical SEO audits for client Google Business Profiles (previously GMB). Built and optimized GBP listings for local visibility, conducted citation building/cleanup, performed keyword research to support content and landing pages, and monitored local pack rankings via geogrid tools (Local Viking). Supported link building outreach and prospecting and analyzed competitor strategies to identify gaps. Compiled monthly client-facing performance reports and supported transitioning new clients into active SEO campaigns.

Managed Shopify client accounts, ensuring timely communication and delivery. Planned and led regular client calls and translated decisions into actionable tasks. Delivered monthly performance reports covering store performance, conversion rates, and completed work, including upsell recommendations for apps/features. Collaborated with CMO and department heads to align execution with client goals and increase account value. Oversaw time and budget allocation per account with strict error margins and optimized monthly hour usage. Monitored team performance across design, development, and CRO to address misalignments. Identified and implemented upsell/cross-sell opportunities across Shopify apps, features, and services. Maintained 95%+ client satisfaction through reliable communication and delivery; achieved budget compliance through precise time tracking and resource allocation.