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Ecommerce operator and CRO-focused marketer with hands-on experience building and scaling a founder-led Shopify business from scratch. Leads multi-store operations, merchandising, CRO, and full-funnel growth—driving conversion and daily order volume through data-driven experimentation. Combines growth execution (email, ads, promotion strategy, UX optimization) with product and ops capabilities (sourcing/imports, inventory and fulfillment workflows, marketplace integrations). Experienced in managing cross-functional teams, troubleshooting UX/technical issues, and optimizing customer journeys to improve retention and revenue.…Ecommerce operator and CRO-focused marketer with hands-on experience building and scaling a founder-led Shopify business from scratch. Leads multi-store operations, merchandising, CRO, and full-funnel growth—driving conversion and daily order volume through data-driven experimentation. Combines growth execution (email, ads, promotion strategy, UX optimization) with product and ops capabilities (sourcing/imports, inventory and fulfillment workflows, marketplace integrations). Experienced in managing cross-functional teams, troubleshooting UX/technical issues, and optimizing customer journeys to improve retention and revenue.

Alm Ena Trifan

Growth Marketer, Marketing Strategist, Conversion Rate Optimization Expert, +5

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Ecommerce operator and CRO-focused marketer with hands-on experience building and scaling a founder-led Shopify business from scratch. Leads multi-store operations, merchandising, CRO, and full-funnel growth—driving conversion and daily order volume through data-driven experimentation. Combines growth execution (email, ads, promotion strategy, UX optimization) with product and ops capabilities (sourcing/imports, inventory and fulfillment workflows, marketplace integrations). Experienced in managing cross-functional teams, troubleshooting UX/technical issues, and optimizing customer journeys to improve retention and revenue.…Ecommerce operator and CRO-focused marketer with hands-on experience building and scaling a founder-led Shopify business from scratch. Leads multi-store operations, merchandising, CRO, and full-funnel growth—driving conversion and daily order volume through data-driven experimentation. Combines growth execution (email, ads, promotion strategy, UX optimization) with product and ops capabilities (sourcing/imports, inventory and fulfillment workflows, marketplace integrations). Experienced in managing cross-functional teams, troubleshooting UX/technical issues, and optimizing customer journeys to improve retention and revenue.

Available to hire

Ecommerce operator and CRO-focused marketer with hands-on experience building and scaling a founder-led Shopify business from scratch. Leads multi-store operations, merchandising, CRO, and full-funnel growth—driving conversion and daily order volume through data-driven experimentation.

Combines growth execution (email, ads, promotion strategy, UX optimization) with product and ops capabilities (sourcing/imports, inventory and fulfillment workflows, marketplace integrations). Experienced in managing cross-functional teams, troubleshooting UX/technical issues, and optimizing customer journeys to improve retention and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Shopify Store Development & Management, CRO, Email & Ads (multi-store e-commerce management) at Shopify (e-commerce client/operations work mentioned within current role)

January 1, 2025 - Present

Built and launched Shopify store(s) from scratch including structure, UX, product architecture, and app integrations. Migrated to Eurus theme in 2025 following custom theme research. Executed CRO strategies using Microsoft Clarity recordings, upsell/cross-sell systems, and ongoing A/B testing to increase sales and AOV. Implemented cart optimization (recommended products, urgency, discounts) and Klaviyo email flow automations (abandoned cart, welcome series, segmentation, retention). Managed Meta/Instagram ads and ensured consistent performance monitoring. Led social media presence and UGC/PR packaging outreach. Implemented ecommerce tracking (Facebook Pixel, Klaviyo) and supported post-purchase customer support and experience optimization.

E-commerce Project Manager (SEO + Shopify operations) at eCommerce Today - Shopify

November 1, 2024 - May 31, 2025

Executed on-page and technical SEO audits for client Google Business Profiles (previously GMB). Built and optimized GBP listings for local visibility, conducted citation building/cleanup, performed keyword research to support content and landing pages, and monitored local pack rankings via geogrid tools (Local Viking). Supported link building outreach and prospecting and analyzed competitor strategies to identify gaps. Compiled monthly client-facing performance reports and supported transitioning new clients into active SEO campaigns.

Project Manager (Shopify Projects) at Ecommerce Today - Shopify

November 1, 2024 - May 31, 2025

Managed Shopify client accounts, ensuring timely communication and delivery. Planned and led regular client calls and translated decisions into actionable tasks. Delivered monthly performance reports covering store performance, conversion rates, and completed work, including upsell recommendations for apps/features. Collaborated with CMO and department heads to align execution with client goals and increase account value. Oversaw time and budget allocation per account with strict error margins and optimized monthly hour usage. Monitored team performance across design, development, and CRO to address misalignments. Identified and implemented upsell/cross-sell opportunities across Shopify apps, features, and services. Maintained 95%+ client satisfaction through reliable communication and delivery; achieved budget compliance through precise time tracking and resource allocation.

Shopify Project Manager at Ecommerce Today

November 1, 2024 - May 1, 2025

Led Shopify-focused projects, CRO, and e-commerce growth initiatives; oversaw product launches, multi-store operations, data tracking, and cross-functional collaboration toward 8-figure revenue goals.

Senior Customer Success Manager at Upswing

November 1, 2023 - November 1, 2024

SEO-focused account management for an agency, driving client success, onboarding processes, and cross-sell/up-sell opportunities while maintaining high satisfaction and budget adherence.

Owner / Shop owner, Shopify store manager & Project Manager (e-commerce business) at glamzone.ro (own business)

June 1, 2023 - Present

Founded and built glamzone.ro from the ground up, covering store architecture, CRO, sourcing, and supply chain. Manage daily store operations (products, pricing, collections, metafields, banners, apps) and execute promotional campaigns (seasonal launches, Black Friday, bundles, discounts) for Shopify stores generating 1,000+ daily orders (including an 8-figure store and an 8-figure online operation). Coordinate cross-functional teams (design, marketing, development, suppliers, fulfillment) to deliver projects on time. Use data-driven decision-making and CRO practices supported by tools such as Microsoft Clarity heatmaps/recordings and ongoing A/B testing to improve conversion rate and AOV. Implement upsell/cross-sell and product/checkout optimizations (recommended products, urgency triggers, discounts). Build and automate Klaviyo email flows (abandoned cart, welcome series, segmentation, retention campaigns). Manage Meta & Instagram ads and monitor email marketing performance across K

Owner & Founder at Glamzone.ro

June 1, 2023 - Present

Founder and owner of Glamzone.ro, leading Shopify store development, conversion optimization, email marketing automation, and cross-channel growth initiatives. Managed high-volume operations, supplier coordination, and proactive CX strategies to drive sustainable growth.

Retailer Onboarding Executive at CHANNELSIGHT

April 1, 2023 - November 1, 2023

Led onboarding for retailer clients on a multi-channel platform; coordinated with cross-functional teams; monitored performance and delivered improvements.

Customer Success Manager at WEB 2.0 RANKER (Pittsburgh, PA) - Remote

September 1, 2022 - October 31, 2024

Handled dedicated client portfolios with regular calls covering Local SEO and on-page website SEO. Presented performance progress and collaborated cross-functionally with sales, SEO, and development teams to resolve issues and align account strategy. Managed escalations and resolved complex or dissatisfied client situations. Managed renewals by working ahead of contract expiration to maintain satisfaction and retention. Gathered client feedback and provided insights to product/service teams. Focused on building long-term relationships and customer loyalty. Co-developed and implemented products/workflows. Oversaw onboarding transitions from sales prospects into active platform campaigns; assisted with client organizational system understanding and improvement recommendations.

Customer Success Manager at WEB 2.0 RANKER

September 1, 2022 - April 1, 2023

Managed client onboarding and success, driving retention through data-informed insights, proactive communications, and scalable playbooks; cross-functional collaboration with SEO and growth teams.

Local SEO Project & Account Manager at WEB 2.0 RANKER (Pittsburgh, PA) - Remote

April 1, 2021 - September 30, 2022

Managed performance across 500+ Local SEO campaigns and responded to client inquiries via internal systems. Pulled and analyzed geogrid data for local pack ranking/visibility tracking. Coordinated citation and link building execution. Onboarded clients, set up campaign structures, and trained/mentored junior team members on local SEO best practices. Identified upsell opportunities within existing accounts and troubleshot ranking drops by adjusting strategy. Liaised between clients and internal SEO/dev teams to prioritize technical fixes and led regular client calls to review outcomes and next steps.

Local SEO Specialist (B2B SEO agency) at WEB 2.0 RANKER (Pittsburgh, PA) - Remote

December 1, 2020 - April 30, 2021

Managed and oversaw performance across 500+ Local SEO campaigns. Responded to B2B client inquiries via internal dashboards to ensure timely communication. Pulled and analyzed geogrid data to track local pack rankings and visibility. Coordinated departments handling citations and link building. Onboarded new clients and set up campaign structures. Troubleshot ranking drops and algorithm impacts, adjusting strategy accordingly. Liaised between clients and internal SEO/development teams to prioritize technical fixes. Led client calls to review performance and make operational decisions. Used Ahrefs, SEO Minion, GBP Everywhere, and Local Viking for reporting. Served as a team decision-maker on strategic/operational issues, drove quarterly department strategy, and supported the team during high workload periods.

Local SEO Project Manager at WEB 2.0 RANKER

December 1, 2019 - September 1, 2022

Led local SEO campaigns across multiple clients, coordinating teams and delivering performance improvements through geotargeting, GBP optimization, and geogrid strategy; built long-term client relationships and ensured retention.