Geordie Lemieux

Deployed, managed, and optimized paid media campaigns across Google and Meta for major organizations including Spotify, Vanda Pharmaceuticals, and Weekday Water, overseeing monthly advertising budgets ranging from $5K to $80K. Drove performance improvements through keyword and ad group optimization, succeeding in helping a lower-volume campaign achieve the highest CTR and conversion rate across all account ad groups. Developed clear, data-driven performance reports by translating complex data into polished, client-ready decks. Monitored and reported on weekly campaign performance, analyzing CTR, CPC, click volume, and conversion metrics to address declines, implement optimizations, and capitalize on growth opportunities.

Built and deployed AI-powered automations through Zapier and Pipedream to fully automate monthly newsletters, significantly improving process speed and scalability. Orchestrated end-to-end production of 30+ videos to elevate brand presence and audience engagement across social media platforms and website. Developed a comprehensive, data-driven strategy to increase leads and optimize performance across each stage of the marketing funnel.

Selected to represent Concordia University in a 14-week province-wide marketing competition, tasked with developing an $850K integrated marketing plan for Hydro-Québec. Served as team lead, guiding cross-functional collaboration to develop a data-driven strategy for a real client mandate, culminating in a 3rd place finish following a final pitch to a panel of industry judges.