Deployed, managed, and optimized paid media campaigns across Google and Meta for major organizations including Spotify, Vanda Pharmaceuticals, and Weekday Water, overseeing monthly advertising budgets ranging from $5K to $80K. Drove performance improvements through keyword and ad group optimization, succeeding in helping a lower-volume campaign achieve the highest CTR and conversion rate across all account ad groups. Developed clear, data-driven performance reports by translating complex data into polished, client-ready decks. Monitored and reported on weekly campaign performance, analyzing CTR, CPC, click volume, and conversion metrics to address declines, implement optimizations, and capitalize on growth opportunities.

Marketing Coordinator at Lianas Services

May 1, 2025 - September 1, 2025

Built and deployed AI-powered automations through Zapier and Pipedream to fully automate monthly newsletters, significantly improving process speed and scalability. Orchestrated end-to-end production of 30+ videos to elevate brand presence and audience engagement across social media platforms and website. Developed a comprehensive, data-driven strategy to increase leads and optimize performance across each stage of the marketing funnel.

Case Competition Team Lead at A2C Annual Relève Marketing Competition

December 1, 2024 - May 1, 2025

Selected to represent Concordia University in a 14-week province-wide marketing competition, tasked with developing an $850K integrated marketing plan for Hydro-Québec. Served as team lead, guiding cross-functional collaboration to develop a data-driven strategy for a real client mandate, culminating in a 3rd place finish following a final pitch to a panel of industry judges.

Case Competition Participant at John Molson Business Case Competition

November 1, 2024 - November 1, 2024

Achieved 1st place in Concordia University’s case competition focused on international business, surpassing a competitive field of 30+ students.

Director of Marketing at Concordia Real Estate Club

May 1, 2024 - May 1, 2025

Quebec’s largest student-run real estate association, dedicated to organizing large-scale real estate focused events. Responsible for executing strategies to maximize awareness of real estate events while managing a budget of $17K, developing engaging social media content, designing graphics for print marketing, and attracting attendees through Meta Ad campaigns and digital marketing initiatives.

Marketing Intern at Approach Tours

March 1, 2024 - September 1, 2024

Trafficked and managed a budget of $100/day in Meta ads, conducting A/B testing for visuals and copy to improve key metrics such as CPA, CONV, and CTR, while ensuring alignment between brand identity and ad messaging. Created video and still image content for three social media platforms using Adobe Creative Cloud, improving post frequency and driving increase in follows by 49%, reach by 14%, and response rate by 15% within two months. Conducted research on competitor referral domains, analyzing their backlink strategies and identifying potential partnerships to lead an initiative aimed at improving Google ranking and driving web traffic.