Led design initiatives for a B2B workforce management software company, supporting marketing, sales, and executive leadership. Developed cohesive visual campaigns across digital and print channels, including direct mail, web content, social media, presentations, brochures, and trade show materials. Created branded sales enablement tools and assets; collaborated with stakeholders to strengthen brand consistency; integrated marketing and communications campaigns through content creation, public relations, social media management, and event planning. Wrote press releases and thought-leadership articles to increase brand visibility and industry engagement.

Lead Graphic Designer at Ranger Industries Inc.

March 1, 2020 - March 1, 2023

Led creative development for packaging, branding, and product design across eight consumer brands, including Tim Holz Distress product lines. Spearheaded brand and product launch initiatives; created packaging systems including labeling, boxes, tins, printed bags, and promotional materials while maintaining brand standards and manufacturing requirements. Partnered with sourcing, product development, photography, e-commerce, and marketing teams to bring products from concept to market. Directed marketing campaigns across email, social media, web assets, print advertising, and trade show materials. Led creative execution for NAMTA trade shows, including booth graphics, merchandising, product demonstrations, and experiential brand presentations. Wrote press releases and thought-leadership articles to increase brand visibility and industry engagement.