Hi, I'm Grace Trotter. I'm a creative, results-driven social media strategist with a strong background in content creation, video editing, and digital strategy. I help brands grow their online presence through engaging visual storytelling and data-driven campaigns. I’m proficient in Adobe Creative Suite, Meta Business Suite, and Constant Contact, and I love staying ahead of digital trends. I’ve led social media strategies for clinics and retail teams, partnered with service providers for content, and built cohesive brand identities across multi-channel campaigns. I thrive in collaborative environments and am passionate about turning insights into effective marketing that resonates with audiences.

Grace Trotter

Hi, I'm Grace Trotter. I'm a creative, results-driven social media strategist with a strong background in content creation, video editing, and digital strategy. I help brands grow their online presence through engaging visual storytelling and data-driven campaigns. I’m proficient in Adobe Creative Suite, Meta Business Suite, and Constant Contact, and I love staying ahead of digital trends. I’ve led social media strategies for clinics and retail teams, partnered with service providers for content, and built cohesive brand identities across multi-channel campaigns. I thrive in collaborative environments and am passionate about turning insights into effective marketing that resonates with audiences.

Available to hire

Hi, I’m Grace Trotter. I’m a creative, results-driven social media strategist with a strong background in content creation, video editing, and digital strategy. I help brands grow their online presence through engaging visual storytelling and data-driven campaigns. I’m proficient in Adobe Creative Suite, Meta Business Suite, and Constant Contact, and I love staying ahead of digital trends.

I’ve led social media strategies for clinics and retail teams, partnered with service providers for content, and built cohesive brand identities across multi-channel campaigns. I thrive in collaborative environments and am passionate about turning insights into effective marketing that resonates with audiences.

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Language

English
Fluent

Work Experience

Front Desk Receptionist at Dermapure Riverbend
May 1, 2023 - May 1, 2025
Handled appointment scheduling, insurance claims, and billing using Insight and Zenoti. Delivered high-quality customer service, reinforcing the clinic’s luxury brand image. Provided skincare education to clients using in-depth knowledge of ZO, Vivier, and SkinCeuticals products.
Social Media Strategist & Content Creator at Dermapure Riverbend
May 1, 2023 - May 1, 2025
Led the development of social media strategies for Instagram and Facebook using Meta Business Suite. Produced engaging multimedia content (posts, stories, videos) using Adobe Premiere Pro, CapCut, and Canva. Played a key role in the clinic’s rebranding, ensuring consistent visual identity across all digital channels. Designed marketing materials and newsletters using Constant Contact to support promotions and events. Partnered with service providers to generate content and maintain strong client engagement. Reviewed and refined promotional materials for accuracy and brand alignment.
Assistant Store Manager at L'Oréal Canada (Kiehl's) Edmonton, AB
August 1, 2021 - April 1, 2023
Generated $225K in annual sales (2022) through strong client relationships and product expertise. Trained and mentored team members; organized educational events and earned advanced skin care certification. Oversaw store operations including inventory, payroll, and scheduling. Supported marketing initiatives through influencer collaborations and visual merchandising. Promoted sustainability and brand values through in-store campaigns.
Shift Supervisor at Starbucks, Edmonton, AB
June 1, 2019 - August 1, 2021
Delivered consistent customer service and supported team performance in a fast-paced environment. Supervised daily store operations, ensuring smooth shift transitions and adherence to company standards. Trained and mentored new baristas, fostering a positive team environment and promoting service excellence. Handled customer concerns and resolved conflicts promptly to maintain high satisfaction and loyalty. Supported store performance goals by monitoring KPIs and motivating team members to meet sales targets.

Education

Bachelor of Arts in Anthropology at University of Alberta
January 11, 2030 - June 30, 2026

Qualifications

Google Digital Marketing & E-Commerce Certification
August 1, 2025 - June 30, 2026
Google AI Essentials
August 1, 2025 - June 30, 2026
Social Media Certification
August 1, 2025 - September 1, 2027

Industry Experience

Media & Entertainment, Healthcare, Retail, Professional Services, Consumer Goods