I am a results driven Senior SEO Specialist with over 10 years of experience in leading end-to-end digital strategy for high traffic websites. My expertise combines deep technical SEO knowledge with strong project management skills, allowing me to effectively coordinate cross functional teams to achieve measurable organic growth. My passion lies in using AI-driven workflows and innovative strategies to navigate competitive industries. With a proven track record of building business cases, managing stakeholders, and driving performance at scale, I continuously strive to enhance digital presence. My focus is on crafting effective content strategies and optimizing search performance, ensuring alignment with both user needs and business objectives.

Vika Smirin

I am a results driven Senior SEO Specialist with over 10 years of experience in leading end-to-end digital strategy for high traffic websites. My expertise combines deep technical SEO knowledge with strong project management skills, allowing me to effectively coordinate cross functional teams to achieve measurable organic growth. My passion lies in using AI-driven workflows and innovative strategies to navigate competitive industries. With a proven track record of building business cases, managing stakeholders, and driving performance at scale, I continuously strive to enhance digital presence. My focus is on crafting effective content strategies and optimizing search performance, ensuring alignment with both user needs and business objectives.

Available to hire

I am a results driven Senior SEO Specialist with over 10 years of experience in leading end-to-end digital strategy for high traffic websites. My expertise combines deep technical SEO knowledge with strong project management skills, allowing me to effectively coordinate cross functional teams to achieve measurable organic growth. My passion lies in using AI-driven workflows and innovative strategies to navigate competitive industries.
With a proven track record of building business cases, managing stakeholders, and driving performance at scale, I continuously strive to enhance digital presence. My focus is on crafting effective content strategies and optimizing search performance, ensuring alignment with both user needs and business objectives.

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Skills

Experience Level

Expert

Language

Hebrew (modern)
Fluent
English
Advanced
Russian
Fluent

Work Experience

Website Manager at FlyXForce
January 1, 2026 - Present
Managed full website visibility and digital strategy for a defense-sector B2G startup. Designed and built the website using Figma and Claude AI, delivering a GEO-optimized digital presence. Defined information architecture, content strategy, and SEO structure from the ground up.
Senior SEO Specialist at Kadabra Inc
January 1, 2019 - Present
Led SEO strategy for highly competitive, multilingual websites in collaboration with development, product, and UX teams. Conducted comprehensive technical audits and managed site health, focusing on indexation, internal linking, and on-page optimization. Developed annual content strategies and mentored freelance writers.
SEO Specialist at Ladbrokes Coral
January 1, 2018 - January 1, 2019
Audited websites and delivered actionable SEO recommendations, built business cases to secure stakeholder buy-in, and managed crawl budget and content plans for key pages.
SEO Project Manager at Kadabra Inc
January 1, 2016 - January 1, 2018
Developed and executed comprehensive SEO plans to drive organic growth and increase conversions, implementing market-specific strategies to maximize performance.
SEO & Social Media Executive at Coolvision
January 1, 2015 - January 1, 2016
Managed organic traffic and built mini-sites for niche SEO campaigns, executing link-building initiatives and tracking website analytics.
SEO Project Manager at UpLead
January 1, 2014 - January 1, 2015
Conducted keyword research for client campaigns, identifying growth opportunities and implementing on-page and off-page SEO strategies.

Education

BA at Ariel University
January 1, 2008 - January 1, 2011
SEO Certification at John Bryce High-Tech College
January 1, 2013 - June 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services

Skills

Experience Level

Expert