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I am a dynamic communications leader who excels at marketing strategy, copywriting, and delivering pragmatic solutions across industries including tech, energy, higher education, and entertainment. I have a proven track record identifying target audiences, selecting appropriate media channels, and crafting clear, persuasive messaging that drives measurable business growth.…

Leslie Lyon-House

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I am a dynamic communications leader who excels at marketing strategy, copywriting, and delivering pragmatic solutions across industries including tech, energy, higher education, and entertainment. I have a proven track record identifying target audiences, selecting appropriate media channels, and crafting clear, persuasive messaging that drives measurable business growth.…

Available to hire

I am a dynamic communications leader who excels at marketing strategy, copywriting, and delivering pragmatic solutions across industries including tech, energy, higher education, and entertainment.

I have a proven track record identifying target audiences, selecting appropriate media channels, and crafting clear, persuasive messaging that drives measurable business growth.

Skills

Copywriting

Email Marketing

Experience Level

Copywriting

Expert

Email Marketing

Intermediate

Work Experience

Marketing Communications Freelance at Conspirare (Client Engagement)

August 1, 2021 - Present

Designed and launched a brand awareness campaign for Conspirare that increased customer acquisition by 25% and generated 20 new leads in two months. Facilitated partnerships with the City of Austin, the University of Texas, and vendors to expand performance venues, audiences, and promotional shoots. Secured targeted media partnerships and earned coverage to promote concerts.

Marketing Communications Manager at American Innovations

June 1, 2018 - August 1, 2021

Created B2B customer journeys, email marketing campaigns, social media content, landing pages, infographics, advertisements, event marketing, and web content to support software and hardware sales teams, promote webinars, and drive attendees to booths at oil and gas conventions. Collaborated with sales teams, product owners, and SMEs to produce print and digital content highlighting the unique selling propositions of SaaS and hardware.

Director of Public Affairs at The University of Texas, College of Fine Arts

March 1, 2006 - January 1, 2015

Led a marcom team in strategizing and deploying campaigns to recruit targeted students and develop faculty. Wrote, edited, and managed content for college web pages, digital and print newsletters, press releases, media advisories, and promotional collateral. Generated story ideas that attracted coverage from outlets including The New York Times, CBS Evening News, and The Chronicle of Higher Education.

Communications Manager at UT Frank Erwin Center

November 1, 2004 - March 1, 2006

Wrote and edited a monthly entertainment publication, both digital and print. Wrote and distributed press releases, developed pitches, and secured high-value earned media coverage for events. Managed media requests and artist interviews.

Assignments Editor & Producer at Time Warner Media

August 1, 2000 - November 1, 2004

Generated, researched, fact-checked and wrote news stories and scripts for breaking news, criminal cases, and political news broadcasts. Served as newsroom communications liaison with public information officers from the Texas Legislature, Travis County courthouse, City of Austin, APD, AFD, and EMS to gather information and background for stories.