Available to hire
Hi, I’m Muhammad Adeel Sarfraz, a Digital Marketing Specialist with 3+ years of hands-on experience in SEO, paid media, and lead generation. I love turning data into action, optimizing campaigns for performance, and driving measurable results across Google Ads, Meta Ads, email, organic, and social channels.
I enjoy collaborating with designers and developers to turn traffic into qualified leads and revenue. I thrive in fast-paced teams, planning, executing, and reporting on campaigns that boost visibility, engagement, and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Digital Marketing Specialist at AALogics
September 1, 2025 - PresentOwn end-to-end digital marketing for in-house brands across SEO, paid media, email marketing, social media, and content. Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with daily budgets up to $20 per platform, focusing on efficiency and lead quality. Run email campaigns and automated outreach using Klaviyo and Instantly for a mixed list of ~5,000 subscribers, achieving 45–50% open rates and generating consistent warm leads. Conduct SEO audits, keyword research, and on-page optimization to improve organic visibility and engagement. Collaborate with designers and developers and deliver monthly performance reports covering traffic, conversions, and campaign insights.
SEO Specialist / Digital Marketing Coordinator at Geeks of Kolachi
January 1, 2025 - August 1, 2025Led SEO strategy for company and client websites, increasing daily impressions from ~600 to 1,700–2,000 and clicks from 7–10 to 25–30. Performed technical SEO audits, keyword research, competitor analysis, and on-page optimization to improve rankings and UX. Coordinated a small cross-functional team (junior SEO, content writer, designer), assigning tasks, reviewing output, and tracking progress. Worked closely with developers to resolve technical issues and implement UX improvements. Prepared and shared weekly SEO performance reports with stakeholders.
SEO Executive at Emeriosoft
January 1, 2024 - December 1, 2024Executed on-page and off-page SEO including keyword research, technical audits, and content optimization. Implemented white-hat link building strategies to improve rankings, domain authority, and organic traffic. Tracked SEO performance using Google Search Console, GA4, and Ahrefs.
Junior Digital Marketing Executive at Digit Creator
July 1, 2023 - December 1, 2023Managed WordPress content updates, basic on-page optimization, and backlink support. Assisted with social media posting and paid ad campaign support.
Junior Social Media Marketer at Learning Pitch
June 1, 2022 - October 1, 2022Created, scheduled, and published social media content across platforms. Supported social media ad campaigns and basic customer engagement.
Education
BBA (Marketing) at Indus University, Karachi
January 1, 2019 - January 1, 2023Intermediate (Pre-Engineering) at Jinnah Government College
January 1, 2016 - January 1, 2018Matriculation (Computer Science) at Cosmopolitan School
January 1, 2005 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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