Andrey Macedo
I'm a Senior Product Designer with over 8 years of experience leading digital product initiatives.
About
I’m a Senior Product Designer with over 8 years of experience leading digital product initiatives. I thrive on crafting user-centered designs that are not only visually appealing but also drive conversion and enhance operational efficiency. I combine research, data analysis, and design best practices to bridge the gap between business goals and user needs.
- 5 years' experience
- Joined July 2026
Skills· 2
Languages
- EnglishFluent
- PortugueseFluent
- Spanish; CastilianIntermediate
Industry experience
- Financial Services
- Real Estate & Construction
More experts in Sao Paulo, Brazil
Work experience· 4 roles
Led the strategic redesign of end-to-end transactions experience, optimizing payment flows to reduce friction and improve conversion performance. Analyzed funnel drop-off points and user behavior data to identify usability gaps and revenue opportunities. Created a scalable design system standardizing UI components and interaction patterns.
Contributed to digital wallet and remittance experiences across multiple fintech products. Redesigned financial experiences to improve usability, transaction clarity, and accessibility. Supported the evolution of web platforms focused on currency exchange and money transfer journeys.
Designed products across web and mobile for a real estate marketplace platform. Conducted user research and usability testing to improve property discovery experiences. Supported the evolution of brand guidelines and design systems.
Education
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