Defined and drove the content strategy cross-functionally, collaborating with product, sales, and SEO to align messaging, priorities, and production. Translated technical concepts into landing pages, articles, and social assets. Coordinated 15 freelancers (technical writers, developers, and designers). Supported the content team on messaging: tutorials, guides, and emails. Managed and edited content across the website, email, and social media. Tracked performance and drove continuous improvement. Notable contributions include increasing organic traffic from 70k quarterly visits to 196k quarterly visits and expanding the PLG pipeline. Wrote positioning documents for sales and partnerships comms; helped shape onboarding sequences with behavior-based triggers; connected product and marketing communications; built demand generation with webinars.

Remote SEO Content Strategist and Lead Writer at Scorpion/CanIRank

July 1, 2020 - December 1, 2022

Developed and executed SEO content strategies for three technical clients while supporting SEO efforts across 20+ accounts. Owned the full content lifecycle, from keyword research and content creation to technical optimization. Recovered an early churned account by designing and executing a deep technical content strategy that drove a 73% increase in organic traffic.