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I’m a product-led SEO and content professional with experience turning complex technical ideas into clear, useful content that supports traffic growth, product adoption, and revenue. I’ve worked closely with product, sales, and marketing teams to develop content strategies, positioning, tutorials, landing pages, email sequences, and educational resources for SaaS and web technology companies. I enjoy combining analytical thinking with strong communication to create content that is both engaging and commercially effective. I’m also comfortable managing content operations, coordinating freelance teams, analyzing performance, and improving workflows through automation and data extraction. My background includes technical SEO, product marketing, brand positioning, sales enablement, and content distribution. I’m curious, adaptable, detail-oriented, and motivated by helping teams communicate their products more clearly while delivering measurable results.…I’m a product-led SEO and content professional with experience turning complex technical ideas into clear, useful content that supports traffic growth, product adoption, and revenue. I’ve worked closely with product, sales, and marketing teams to develop content strategies, positioning, tutorials, landing pages, email sequences, and educational resources for SaaS and web technology companies. I enjoy combining analytical thinking with strong communication to create content that is both engaging and commercially effective. I’m also comfortable managing content operations, coordinating freelance teams, analyzing performance, and improving workflows through automation and data extraction. My background includes technical SEO, product marketing, brand positioning, sales enablement, and content distribution. I’m curious, adaptable, detail-oriented, and motivated by helping teams communicate their products more clearly while delivering measurable results.

Leonardo Rodriguez

Content Producer, Content Creator, Copywriter, +2

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I’m a product-led SEO and content professional with experience turning complex technical ideas into clear, useful content that supports traffic growth, product adoption, and revenue. I’ve worked closely with product, sales, and marketing teams to develop content strategies, positioning, tutorials, landing pages, email sequences, and educational resources for SaaS and web technology companies. I enjoy combining analytical thinking with strong communication to create content that is both engaging and commercially effective. I’m also comfortable managing content operations, coordinating freelance teams, analyzing performance, and improving workflows through automation and data extraction. My background includes technical SEO, product marketing, brand positioning, sales enablement, and content distribution. I’m curious, adaptable, detail-oriented, and motivated by helping teams communicate their products more clearly while delivering measurable results.…I’m a product-led SEO and content professional with experience turning complex technical ideas into clear, useful content that supports traffic growth, product adoption, and revenue. I’ve worked closely with product, sales, and marketing teams to develop content strategies, positioning, tutorials, landing pages, email sequences, and educational resources for SaaS and web technology companies. I enjoy combining analytical thinking with strong communication to create content that is both engaging and commercially effective. I’m also comfortable managing content operations, coordinating freelance teams, analyzing performance, and improving workflows through automation and data extraction. My background includes technical SEO, product marketing, brand positioning, sales enablement, and content distribution. I’m curious, adaptable, detail-oriented, and motivated by helping teams communicate their products more clearly while delivering measurable results.

Available to hire

I’m a product-led SEO and content professional with experience turning complex technical ideas into clear, useful content that supports traffic growth, product adoption, and revenue. I’ve worked closely with product, sales, and marketing teams to develop content strategies, positioning, tutorials, landing pages, email sequences, and educational resources for SaaS and web technology companies. I enjoy combining analytical thinking with strong communication to create content that is both engaging and commercially effective.

I’m also comfortable managing content operations, coordinating freelance teams, analyzing performance, and improving workflows through automation and data extraction. My background includes technical SEO, product marketing, brand positioning, sales enablement, and content distribution. I’m curious, adaptable, detail-oriented, and motivated by helping teams communicate their products more clearly while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Italian

Advanced

Work Experience

Remote Content Manager at ScraperAPI

September 1, 2023 - March 1, 2026

Defined and drove the content strategy cross-functionally, collaborating with product, sales, and SEO to align messaging, priorities, and production. Translated technical concepts into landing pages, articles, and social assets. Coordinated 15 freelancers (technical writers, developers, and designers). Supported the content team on messaging: tutorials, guides, and emails. Managed and edited content across the website, email, and social media. Tracked performance and drove continuous improvement. Notable contributions include increasing organic traffic from 70k quarterly visits to 196k quarterly visits and expanding the PLG pipeline. Wrote positioning documents for sales and partnerships comms; helped shape onboarding sequences with behavior-based triggers; connected product and marketing communications; built demand generation with webinars.

Remote SEO Content Strategist and Lead Writer at Scorpion/CanIRank

July 1, 2020 - December 1, 2022

Developed and executed SEO content strategies for three technical clients while supporting SEO efforts across 20+ accounts. Owned the full content lifecycle, from keyword research and content creation to technical optimization. Recovered an early churned account by designing and executing a deep technical content strategy that drove a 73% increase in organic traffic.