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I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments. From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.…I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments. From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.

Elie El Khayssi

Creative Director, Executive Producer, Content Producer, +1

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I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments. From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.…I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments. From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.

Available to hire

I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments.

From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

French

Fluent

English

Fluent

Work Experience

Co-Owner & Strategic Partner at NYC Pizzeria – Mar Mikhael (Fork Theory SARL)

January 1, 2025 - Present

Developed brand positioning and customer experience. Created activations combining food, music, and community.

Executive Producer | Creative Director at Pan-Arab TV Networks

January 1, 2013 - Present

Created and executed TV formats and entertainment programs. Managed production teams and content delivery. Trained presenters and supervised storytelling. Produced international coverage and celebrity interviews.

Creative Director & Executive Producer - Co-founder at Wild Cherry Productions SARL & Offshore

January 1, 2013 - Present

Built and scaled a production house delivering TV, digital, and live formats. Created original shows, concepts, and branded content. Led creative direction, partnerships, and business development. Established Wild Cherry Productions presence in Europe.