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Elie El Khayssi

Available to hire

I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe.

About

I’m a Creative Director and producer with 13+ years of experience building media, hospitality, and entertainment concepts across the Middle East and Europe. I blend creative direction with business strategy to develop concepts that engage audiences, grow brands, and generate revenue across content, live experiences, and F&B environments.

From TV formats to experiential venues and venues, I lead end-to-end productions, partnerships, and programming, with a track record of launching cross-continental ventures and turning ideas into scalable, memorable experiences.

  • 13 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Other

Work experience

Co-Owner & Strategic Partner · NYC Pizzeria – Mar Mikhael (Fork Theory SARL)Jan 2025 – Present · 1 yr 11 mos

Developed brand positioning and customer experience. Created activations combining food, music, and community.

Executive Producer | Creative Director · Pan-Arab TV NetworksJan 2013 – Present · 13 yrs 11 mos

Created and executed TV formats and entertainment programs. Managed production teams and content delivery. Trained presenters and supervised storytelling. Produced international coverage and celebrity interviews.

Creative Director & Executive Producer - Co-founder · Wild Cherry Productions SARL & OffshoreJan 2013 – Present · 13 yrs 11 mos

Built and scaled a production house delivering TV, digital, and live formats. Created original shows, concepts, and branded content. Led creative direction, partnerships, and business development. Established Wild Cherry Productions presence in Europe.

Education

Bachelor of Communication Arts, Advertising · American University of Science and Technology2030 – 2026
Business Studies · Arab Open University (AOU)2030 – 2026
Media & Broadcasting Training · BBC London2030 – 2026

Certifications and awards

BBC London Creative Development2030 – 2026

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