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Dear Hiring Manager, I am pleased to submit my application for the Social Media Manager position.

About

Dear Hiring Manager,
I am pleased to submit my application for the Social Media Manager position. With more than nine years of experience managing social media strategies for international brands, hospitality businesses, healthcare providers, and service-based organisations, I am passionate about creating meaningful digital experiences that drive engagement and business growth.
Throughout my career, I have developed content strategies, planned editorial calendars, managed online communities, written engaging copy, and executed paid social campaigns across Meta platforms. My approach combines creativity with data-driven decision-making, ensuring that every campaign contributes to wider business objectives.
As Founder of Social Sapiens, I work closely with clients to understand their brand, define their marketing strategy, develop monthly content plans, manage advertising campaigns, monitor performance, and continuously refine their digital presence. I particularly enjoy transforming business goals into practical and measurable social media strategies.
My portfolio includes recognised brands such as Sofitel Mauritius L’Imperial Resort & Spa, SO Sofitel Mauritius, McDonald’s Mauritius, Domino’s Mauritius, and several healthcare and service businesses. Managing clients across different industries has strengthened my ability to adapt quickly while maintaining a consistent focus on quality and results.
I thrive in remote environments, communicate effectively with clients and colleagues across different time zones, and enjoy working collaboratively within distributed teams. I am confident that my strategic mindset, organisational skills, and experience managing multiple accounts would make me a valuable addition to your organisation.
Thank you for considering my application. I would be delighted to discuss how I can contribute to your team and support your continued growth.
Kind regards,
Esha Dwarka

  • 10 years' experience
  • Joined July 2026

Industry experience

  • Travel & Hospitality
  • Healthcare
  • Retail
  • Professional Services
  • Media & Entertainment

Work experience

Founder & Digital Marketing Strategist · Social Sapiens LtdMay 2023 – Present · 3 yrs 7 mos

Developed and executed digital marketing strategies for clients across luxury hospitality, healthcare, and service industries. Managed Meta Ads and Google Ads campaigns with monthly budgets ranging from Rs 10,000 to Rs 150,000, driving lead generation, engagement, and brand awareness objectives. Created monthly content strategies and editorial calendars. Conducted campaign performance analysis and reporting. Managed client relationships and strategic planning. Provided consulting on social media growth and digital marketing best practices.

Social Media Specialist · BulleOct 2022 – Mar 2023 · 6 mos

Developed digital marketing strategies, defined and managed marketing campaigns, community management and copywriting, managed PPC and display campaigns, oversaw social media advertising, and conducted analysis of Google and social media metrics.

Head of Operations & Senior Digital Marketing Strategist · Sphere Media Technologies Co LtdMay 2016 – Sep 2022 · 6 yrs 5 mos

Developed and implemented digital marketing strategies for multiple local and international clients. Managed Google Ads, Meta Ads, PPC, display advertising, and remarketing campaigns. Led content marketing, SEO, community management, and email marketing initiatives. Analyzed campaign performance and provided data-driven recommendations. Managed client portfolios and ensured achievement of marketing objectives. Oversaw business operations, project delivery, and account management teams.

Education

B Sc (Hons) Political Science · University of Mauritius2008 – 2011
Certified Digital Marketing Professional · Digital Marketing Institute2017 – 2018

Certifications and awards

Certified Digital Marketing Professional2017 – 2018

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