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Hi, I’m Alix Hopfensperger—a Miami-based social media strategist and creator who loves turning ideas into engaging, data-driven campaigns. I’ve built end-to-end social programs for brands across fintech, beverage, hospitality, and consumer goods, combining strong content ideation, production, and paid amplification to grow authentic audiences. I thrive in collaborative settings, working with creative and strategy teams to deliver platform-optimized assets that drive measurable results. I’m passionate about translating data into storytelling that resonates with target audiences. I enjoy staying ahead of trends, testing new formats, and optimizing content to boost engagement, reach, and revenue for brands I believe in.…Hi, I’m Alix Hopfensperger—a Miami-based social media strategist and creator who loves turning ideas into engaging, data-driven campaigns. I’ve built end-to-end social programs for brands across fintech, beverage, hospitality, and consumer goods, combining strong content ideation, production, and paid amplification to grow authentic audiences. I thrive in collaborative settings, working with creative and strategy teams to deliver platform-optimized assets that drive measurable results. I’m passionate about translating data into storytelling that resonates with target audiences. I enjoy staying ahead of trends, testing new formats, and optimizing content to boost engagement, reach, and revenue for brands I believe in.

Alix Hopfensperger

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I’m Alix Hopfensperger—a Miami-based social media strategist and creator who loves turning ideas into engaging, data-driven campaigns. I’ve built end-to-end social programs for brands across fintech, beverage, hospitality, and consumer goods, combining strong content ideation, production, and paid amplification to grow authentic audiences. I thrive in collaborative settings, working with creative and strategy teams to deliver platform-optimized assets that drive measurable results. I’m passionate about translating data into storytelling that resonates with target audiences. I enjoy staying ahead of trends, testing new formats, and optimizing content to boost engagement, reach, and revenue for brands I believe in.…Hi, I’m Alix Hopfensperger—a Miami-based social media strategist and creator who loves turning ideas into engaging, data-driven campaigns. I’ve built end-to-end social programs for brands across fintech, beverage, hospitality, and consumer goods, combining strong content ideation, production, and paid amplification to grow authentic audiences. I thrive in collaborative settings, working with creative and strategy teams to deliver platform-optimized assets that drive measurable results. I’m passionate about translating data into storytelling that resonates with target audiences. I enjoy staying ahead of trends, testing new formats, and optimizing content to boost engagement, reach, and revenue for brands I believe in.

Available to hire

Hi, I’m Alix Hopfensperger—a Miami-based social media strategist and creator who loves turning ideas into engaging, data-driven campaigns. I’ve built end-to-end social programs for brands across fintech, beverage, hospitality, and consumer goods, combining strong content ideation, production, and paid amplification to grow authentic audiences. I thrive in collaborative settings, working with creative and strategy teams to deliver platform-optimized assets that drive measurable results.

I’m passionate about translating data into storytelling that resonates with target audiences. I enjoy staying ahead of trends, testing new formats, and optimizing content to boost engagement, reach, and revenue for brands I believe in.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Specialist at Sparo Marketing

October 1, 2024 - Present

Manage end-to-end social media strategy and execution for 8 client accounts across law, consumer packaged goods, nonprofit, hospitality, medical, and restaurant industries. Oversee 64–96 posts per month across LinkedIn, TikTok, Instagram, Facebook and YouTube. Direct content ideation, scheduling, filming, and editing in alignment with brand guidelines, delivering platform-optimized assets while collaborating with internal creative and strategy teams. Grew a national beverage brand's social following 35% (8,745 to 11,878 followers) over 17 months through content strategy and paid amplification. Managed full-cycle execution of a $250,000 influencer campaign for a fintech product launch, including sourcing, negotiations, contracts, and content approvals under NDA and bank compliance review, coordinating 16 creators across Instagram and TikTok to generate 6,600,000+ views and 63,000+ engagements.

Social Media Influencer at Alix Hops Media

July 1, 2024 - Present

Achieved 200,000,000 views and 10,000,000 likes on TikTok, YouTube, and Instagram through strategic content creation and data-driven audience engagement tactics. Produced 40+ viral videos, ranging from 1,000,000 to 38,000,000 views by applying advanced content marketing strategies and understanding my target market. Grew an 188,000+ multi-platform following while sustaining a 3.7% TikTok engagement rate and 129,000 average views per video through trending topics and original content. Demonstrated expertise in creating highly relatable content that resonates with my target demographics, resulting in 3,000,000+ shares and 300,000 comments.