Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Performance Marketing Executive specializing in paid media strategy, SEO, and conversion rate optimization, with experience across both agency and in-house environments and a strong track record of delivering measurable growth. Leads and optimizes Google Ads/Microsoft Ads, develops SEO strategies for commercial and content pages, and improves conversion performance through landing page and funnel A/B testing—translating performance data into actionable insights for senior stakeholders.…Performance Marketing Executive specializing in paid media strategy, SEO, and conversion rate optimization, with experience across both agency and in-house environments and a strong track record of delivering measurable growth. Leads and optimizes Google Ads/Microsoft Ads, develops SEO strategies for commercial and content pages, and improves conversion performance through landing page and funnel A/B testing—translating performance data into actionable insights for senior stakeholders.

Sarah Lopez

Performance Marketer, Growth Marketer, Marketing Strategist, +5





Performance Marketing Executive specializing in paid media strategy, SEO, and conversion rate optimization, with experience across both agency and in-house environments and a strong track record of delivering measurable growth. Leads and optimizes Google Ads/Microsoft Ads, develops SEO strategies for commercial and content pages, and improves conversion performance through landing page and funnel A/B testing—translating performance data into actionable insights for senior stakeholders.…Performance Marketing Executive specializing in paid media strategy, SEO, and conversion rate optimization, with experience across both agency and in-house environments and a strong track record of delivering measurable growth. Leads and optimizes Google Ads/Microsoft Ads, develops SEO strategies for commercial and content pages, and improves conversion performance through landing page and funnel A/B testing—translating performance data into actionable insights for senior stakeholders.

Available to hire

Performance Marketing Executive specializing in paid media strategy, SEO, and conversion rate optimization, with experience across both agency and in-house environments and a strong track record of delivering measurable growth.

Leads and optimizes Google Ads/Microsoft Ads, develops SEO strategies for commercial and content pages, and improves conversion performance through landing page and funnel A/B testing—translating performance data into actionable insights for senior stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Performance Marketing Executive at Freddie's Flowers

June 1, 2024 - Present

Full strategic ownership of Google Ads and Microsoft Ads across UK and German markets, including channel strategy, campaign structure, optimization, and reporting. Own localization across markets to tailor audiences, build trust, and drive conversions. Built and scaled the German gifting market from the ground up, achieving 320%+ YoY growth. Developed and led SEO strategy for commercial and content pages, achieving top-3 organic rankings within weeks through targeted keyword research and AI-assisted content processes. Designed, executed, and analyzed A/B tests to optimize landing pages and conversion funnels for SEA and SEO, driving CVR improvements (2.43% to 4.08%) and subscriptions (1.26% to 2.40%). Led product strategy for commercial pages and managed Google Shopping/Performance Max feeds. Drove seasonal growth initiatives (Valentine's Day, Mother's Day) with data-driven planning. Served as strategic bridge between SEO, content, brand, UX and development teams to ensure alignment ac

Paid Media Account Manager at Klickkonzept GmbH (Labellium)

April 1, 2022 - March 31, 2024

Developed and implemented paid media strategies across Google, Facebook/Instagram, YouTube, and Amazon. Conducted independent keyword and audience analysis as the foundation for data-driven campaign decisions. Created and optimized search ad copy for regulated industries such as healthcare. Managed performance campaigns for international B2B and B2C clients, driving lead generation and online revenue. Conducted A/B tests and provided strategic consultation to stakeholders on conversion and funnel optimization. Developed performance insights and stakeholder presentations. Planned and delivered internal and external training sessions.