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Hi, I’m Anisa Parks, a marketing strategist and entrepreneurial leader with 10+ years of experience building brands, driving revenue, and leading community-focused initiatives. I’ve grown Headliners NOLA Salon from concept to nearly $400K through smart marketing and operational excellence, and I thrive on turning ideas into measurable results while amplifying organizational impact. I’m passionate about inclusive programs, partnership building, and engaging communities through authentic storytelling. I excel at cross-functional collaboration, digital marketing, and developing growth strategies that elevate brands and empower people.…Hi, I’m Anisa Parks, a marketing strategist and entrepreneurial leader with 10+ years of experience building brands, driving revenue, and leading community-focused initiatives. I’ve grown Headliners NOLA Salon from concept to nearly $400K through smart marketing and operational excellence, and I thrive on turning ideas into measurable results while amplifying organizational impact. I’m passionate about inclusive programs, partnership building, and engaging communities through authentic storytelling. I excel at cross-functional collaboration, digital marketing, and developing growth strategies that elevate brands and empower people.

ANISA PARKS

Brand Strategist, Marketing Strategist, Community Manager, +1

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Hi, I’m Anisa Parks, a marketing strategist and entrepreneurial leader with 10+ years of experience building brands, driving revenue, and leading community-focused initiatives. I’ve grown Headliners NOLA Salon from concept to nearly $400K through smart marketing and operational excellence, and I thrive on turning ideas into measurable results while amplifying organizational impact. I’m passionate about inclusive programs, partnership building, and engaging communities through authentic storytelling. I excel at cross-functional collaboration, digital marketing, and developing growth strategies that elevate brands and empower people.…Hi, I’m Anisa Parks, a marketing strategist and entrepreneurial leader with 10+ years of experience building brands, driving revenue, and leading community-focused initiatives. I’ve grown Headliners NOLA Salon from concept to nearly $400K through smart marketing and operational excellence, and I thrive on turning ideas into measurable results while amplifying organizational impact. I’m passionate about inclusive programs, partnership building, and engaging communities through authentic storytelling. I excel at cross-functional collaboration, digital marketing, and developing growth strategies that elevate brands and empower people.

Available to hire

Hi, I’m Anisa Parks, a marketing strategist and entrepreneurial leader with 10+ years of experience building brands, driving revenue, and leading community-focused initiatives. I’ve grown Headliners NOLA Salon from concept to nearly $400K through smart marketing and operational excellence, and I thrive on turning ideas into measurable results while amplifying organizational impact.

I’m passionate about inclusive programs, partnership building, and engaging communities through authentic storytelling. I excel at cross-functional collaboration, digital marketing, and developing growth strategies that elevate brands and empower people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Brothers Empowered to Teach

June 1, 2020 - April 1, 2023

Spearheaded the digital marketing campaign that led to over a million views for the CEO’s TED Talk. Developed marketing campaigns and strategies to promote Brothers Empowered to Teach’s mission of increasing representation of men of color in education. Managed branding and digital content creation, strengthening the organization’s outreach and engagement with the community. Collaborated with leadership to create community-focused initiatives that support education and mentorship programs.

Brand Manager at Empower NOLA Project

February 1, 2019 - June 1, 2023

Developed and executed comprehensive marketing strategies to amplify the organization’s mission and increase community participation. Directed outreach campaigns leveraging social media, local media partnerships, and grassroots efforts to strengthen visibility and trust. Collaborated with stakeholders including nonprofits, local businesses, and civic leaders to foster strategic alliances and expand program reach. Curated impactful narratives showcasing resilience and recovery, positioning Empower NOLA as a trusted voice for community healing. Achieved measurable growth in public awareness and engagement through targeted campaigns and brand consistency across platforms. Community Engagement: partnered with nonprofits such as Women with a Vision and Daughters Beyond Incarceration to support outreach and local impact initiatives. Championing inclusive environments that celebrate individuality and strengthen community pride through strategic engagement efforts.

Owner / Brand Strategist at Headliners NOLA Salon

January 1, 2018 - Present

Built a trusted, community-centered organization rooted in empowerment, inclusivity and service excellence. Led day-to-day operations, scheduling, team coordination and program execution in a fast-paced service environment. Planned and executed client-facing appreciation events and outreach activations to strengthen loyalty and community connection. Managed social media storytelling and engagement campaigns, encouraging participation through hashtag and advocacy-based content. Partnered with local non-profit and community organizations to expand impact across diverse audiences. Built a business from an idea to nearly $400,000 and growing.