Niharika Jaiswal

Available to hire

I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling.

About

I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms.

Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.

  • 3 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Other

Work experience· 7 roles

Social Media & LinkedIn Specialist / Social Media & Personal Branding Strategist · SamoraJun 2026 – Present · 6 mos

Owned full social presence strategy and execution across Instagram and LinkedIn without a supporting team. Built content systems across strategy, creative direction, copywriting, design (Canva), and community management. Drove organic growth with measurable increases in LinkedIn impressions and engagement, grew Instagram followers within weeks, contributed to website content to support conversion, and collaborated with performance marketing agency partners to keep creative output aligned with campaign goals and timelines.

Social Media & LinkedIn Specialist · Samora Fashion BrandJan 2026 – Present · 11 mos

Partnered with 7–8 beauty and lifestyle creators to build content that held attention, editing 20–50 videos with a retention-first approach, not just an aesthetic one.

Personal Brand Strategist & LinkedIn Content CreatorJan 2025 – Present · 1 yr 11 mos

Grew a personal LinkedIn presence from 0 to 6,800+ followers organically within a year, achieving 500K+ impressions and a sustained 2.2% engagement rate. Built partnerships via content, including work with a hair care brand (outbound interest from Myntra and a German company) through content alone. Featured in “The Social Network” newsletter for content and strategy work, and created a campaign concept for a hypothetical beauty product launch reaching 89K impressions.

NIH Arika Jaiswal · Independent ContractorJan 2025 – Present · 1 yr 11 mos
Personal Brand Strategist & LinkedIn Content Creator · IndependentJan 2025 – Present · 1 yr 11 mos
Lead Video Editor & Creative Strategist · Freelance (Beauty, Fashion & Lifestyle)Jan 2024 – Jan 2025 · 1 yr 1 mo
Lead Video Editor & Creative Strategist · FreelanceJan 2023 – Dec 2023 · 1 yr

Education

Digital Marketing Certified · HubSpot Academy2023 – 2027

Certifications and awards

Digital Marketing Certified2023 – 2027
Bachelor of Business Administration — Digital Business & Entrepreneurship2030 – 2026
HubSpot Digital Marketing2026
Media & Entertainment (IMB bangalore) in progress2030 – 2026

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