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I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms. Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.…I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms. Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.

Niharika Jaiswal

Brand Strategist, Content Creator, Video Editor, +3

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I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms. Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.…I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms. Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.

Available to hire

I’m Niharika Jaiswal, a Social Media & Personal Branding strategist and creative director who helps founders and brands grow through consistent, organic storytelling. I’ve built personal LinkedIn followings from 0 to 6,800+ organically, and I also run end-to-end social presence strategies—planning content calendars, shaping brand voice and visual direction, coordinating creator workflows, and managing community engagement across platforms.

Across roles in social strategy, brand creative direction, and short-form video editing, I’ve supported D2C fashion and beauty work with attention-first scripts and editing, landing-page/content-to-conversion support, and campaign concepts designed to drive both reach and meaningful engagement. I’m HubSpot Digital Marketing Certified, work independently across time zones, and enjoy turning brand insights into content systems that are repeatable, scalable, and performance-aware.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Social Media & LinkedIn Specialist / Social Media & Personal Branding Strategist at Samora

June 1, 2026 - Present

Owned full social presence strategy and execution across Instagram and LinkedIn without a supporting team. Built content systems across strategy, creative direction, copywriting, design (Canva), and community management. Drove organic growth with measurable increases in LinkedIn impressions and engagement, grew Instagram followers within weeks, contributed to website content to support conversion, and collaborated with performance marketing agency partners to keep creative output aligned with campaign goals and timelines.

Social Media & LinkedIn Specialist at Samora Fashion Brand

January 1, 2026 - Present

Partnered with 7–8 beauty and lifestyle creators to build content that held attention, editing 20–50 videos with a retention-first approach, not just an aesthetic one.

Personal Brand Strategist & LinkedIn Content Creator

January 1, 2025 - Present

Grew a personal LinkedIn presence from 0 to 6,800+ followers organically within a year, achieving 500K+ impressions and a sustained 2.2% engagement rate. Built partnerships via content, including work with a hair care brand (outbound interest from Myntra and a German company) through content alone. Featured in “The Social Network” newsletter for content and strategy work, and created a campaign concept for a hypothetical beauty product launch reaching 89K impressions.

NIH Arika Jaiswal at Independent Contractor

January 1, 2025 - Present

Independent social media strategy and personal branding work delivered fully end-to-end: social presence strategy, content calendar planning, creative direction, copywriting, and community management with no supporting team. Managed growth for a D2C fashion brand across Instagram and LinkedIn, including organic LinkedIn growth (+2,071% impressions; +10,100% engagement within the first week) and Instagram growth (~600 to 1,300 followers in six weeks). Also supported website conversion journey content work (founder/brand letter, fit philosophy concept, and copy + visual direction) alongside CRO marketing efforts, and developed a documentary content series concept for the brand’s core audience.

Personal Brand Strategist & LinkedIn Content Creator at Independent

January 1, 2025 - Present

Grew a founder's LinkedIn account by 2,071% in impressions and 10,100% in engagement within one week — sole strategist, zero paid promotion. Spearheaded the creative concept and strategic roadmap for the brand’s upcoming inaugural launch campaign.

Lead Video Editor & Creative Strategist at Freelance (Beauty, Fashion & Lifestyle)

January 1, 2024 - January 1, 2025

Managed end-to-end creative workflows across multiple simultaneous partnerships, covering editing, visual identity alignment, and delivery across short-form platforms.

Lead Video Editor & Creative Strategist at Freelance

January 1, 2023 - December 31, 2023

Edited short-form videos for beauty and lifestyle creators: partnered with 7–8 creators and edited 20–50 videos for Instagram Reels and YouTube Shorts. Produced 10+ videos that crossed 100K views by focusing on hook in the first three seconds, pacing, and replay value. Bridged brand briefs with creator personality, aligning visual identity with brand direction.