Hi there! I’m Tina, a results-driven digital marketer with 3+ years of hands-on experience helping e-commerce brands grow their online presence. I specialize in Shopify store management, SEO, Google Ads, and conversion optimization.
What I Bring to the Table:
Shopify & E-Commerce Operations
I’ve managed Shopify stores from end to end — product uploads, page optimization, collection structuring, and checkout flow improvements. I understand what it takes to turn a store into a revenue-generating machine.
SEO & Content Strategy
I grew organic traffic by 40% in 3 months for a Shopify pet brand, taking core keywords from page 8 to page 2. I build content strategies that actually drive search visibility and sales — not just rankings.
Google Ads & Paid Media
I’ve managed campaigns with monthly budgets ranging from $1,000 to $30,000 across Google Search, Shopping, Display, and UAC. I improved Shopping ROAS from 2.1 to 3.5, reduced CPC by 25%, and increased conversion rates by 40% through audience segmentation and creative testing.
Data-Driven Optimization
I build GA4 + Google Ads data loops to track CTR, CVR, and ROAS daily. I use funnel analysis to identify drop-off points — and fix them. I don’t guess; I let the numbers guide the strategy.
Cross-Functional Collaboration
I’ve worked closely with design, content, and development teams to launch campaigns, optimize product pages, and improve user experience. I’m comfortable leading projects and communicating clearly with both internal teams and external partners.
Work Experience
Education
Qualifications
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