Art Director at Story Studio

Freelance Art Director and Designer at Story, delivering integrated campaigns, brand experiences and IRL activations for brands including Google and Bupa. Led creative and art direction across digital, social and experiential touch-points, shaping campaign concepts, visual systems and creative execution from ideation through to delivery.

Founder & Creative Director at PASSTHRU Studio

Founder & Creative Director of PASSTHRU Studio, partnering with founders, agencies and production companies to deliver brand, campaign and creative direction projects. Responsible for leading projects from creative development through to execution, building brands, campaigns and creative systems designed to drive growth and engagement.

Creative Director at OK COOL

Freelance Creative Director on Lumene, partnering closely with the senior team at OK COOL, along with brand strategists and creatives. Together, we’ve been shaping the content and social strategy - and bringing it to life through fresh, culturally relevant creative. From developing concepts and content pillars to thinking through how the brand shows up day-to-day on social, it’s been all about making Lumene feel modern, meaningful, and made for its audience.

Creative Lead at Simmer Eats

I led the creative direction at Simmer Eats, building and scaling a high-performing creative team within a fast-paced, social-first, high-growth environment. Partnering closely with delivery and growth teams, I drove creative output that balanced audience connection with measurable performance. I also helped shape the brand vision alongside the Head of Brand, while building structured systems and processes that enabled the creative team to thrive during rapid growth and deliver inventive, impactful work within a highly ROI-focused mindset.

Creative Lead at Heights

Led performance creative at Heights, managing an internal creative team, external agencies and contract talent to deliver 400+ paid assets per month. Partnered closely with performance marketing to turn insights into stronger creative concepts, improving ROAS, spend efficiency and NCAC. Led creative development across digital channels, including campaigns featuring talent such as Spencer Mathews and Carol Vorderman, while building scalable processes and systems to improve creative output and operational efficiency.

Creative Director at Zovrah

Founding Member and Creative Director at Zovrah, leading brand, creative and growth initiatives for a health-tech startup redefining health tracking. Responsible for brand positioning, creative strategy, content development, creator partnerships and go-to-market campaigns, helping shape the business from early-stage development through to launch and growth.

Head of Creative at Vouch Global

Led a multidisciplinary internal studio team of designers, videographers, editors, and creative strategists, driving projects and performance for major brands including Flight Club, The Alchemist, Tortilla, Toca Social, and REFY Beauty. Oversaw campaign delivery, directed production executions, and developed brand identity packs, while facilitating client-facing creative strategy sessions to align on vision and goals. Collaborated on media buying, campaign roll-out, and delivery, using data-driven insights from internal and partner performance teams. Managed and mentored the studio team through performance reviews, budget alignment, recruitment, and onboarding, while implementing operational processes to improve efficiency and cross-department collaboration. Acted as part of the operational board, working closely with growth consultants, financial stakeholders, and the Managing Director to align business operations with brand strategy and cascade insights through vision days and regula

Creative Lead at Vouch Global

Spearheaded brand and creative strategies across multiple digital touch-points, leading campaign pitches to senior stakeholders and external partners. Collaborated on media buying, campaign roll-out, and delivery, using data-driven insights from internal and partner performance teams. Managed and mentored the studio team through performance reviews, budget alignment, recruitment, and onboarding, while implementing operational processes to improve efficiency and cross-department collaboration.