Hi! My name is Luca Piccirilli, I’m a Stockholm-based Junior Art Director with a strong passion for visual communication and digital experiences. I graduated from the Academy of Arts and New Technologies, where I’ve developed a design approach that blends aesthetics, functionality, and creative research. My journey began with photography, an expressive medium that taught me to observe carefully and tell stories through images. Today, I bring that same perspective into design: whether it’s a visual identity, a user interface, or an advertising campaign, my goal is to create authentic connections between people and brands.
Experience Brand Content & AI Video Production: Concepted and produced a AI-generated brand video from initial idea to final execution. B2B Campaigns & Social Media: Developed high-impact visual assets and campaign creative for LinkedIn and external channels, driving engagement and supporting B2B marketing strategies. Sales Deck & Product Design: Designed a comprehensive, investor-ready sales deck and pitch materials (including assets for major product rollouts like ZIMPLER ID+). Cross-Functional Collaboration: Partnered closely with stakeholders across marketing, communications, and commercial teams to maintain cross-channel brand consistency and align design outputs with business growth objectives. Global Event & Fair Design: Designed and developed communication tools and visual assets used by the Head of International Communications at global educational fairs and international events. Internal Branding & Communications: Concepted and produced internal design assets to effectively communicate the Academy’s international relations projects to students and academic staff. Project & Workflow Management: Assisted the international department in daily operations, including task coordination, calendar alignment, and stakeholder contact management. On-set Art Direction: Managed the entire production pipeline, from mood board creation, styling direction, and talent casting to on-set lighting and camera execution. Advanced Post-Production: Handled high-end digital retouching, color grading, and asset optimization, ensuring final imagery met professional advertising and print standards. Artist Collaborations: Partnered with independent artists and musicians to produce press kits, promotional visual content, and creative album artwork.
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