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I'm a marketing leader with a track record of building and owning the full marketing function across IT, cybersecurity, and AI-enabled firms. I drive demand generation, content, and market research, and I have led AI-enabled workflows to scale output as a solo marketer in technology settings. I enjoy turning data into actionable strategy, leading cross-functional teams, and aligning executive leadership on budgets and customer success communications. I also love community-building and event marketing, having led multi-channel campaigns, volunteer teams, and partnerships that boost visibility, attendance, and engagement. My approach is hands-on, collaborative, and results-driven, with a focus on scalable systems, measurable outcomes, and continuous learning.…I'm a marketing leader with a track record of building and owning the full marketing function across IT, cybersecurity, and AI-enabled firms. I drive demand generation, content, and market research, and I have led AI-enabled workflows to scale output as a solo marketer in technology settings. I enjoy turning data into actionable strategy, leading cross-functional teams, and aligning executive leadership on budgets and customer success communications. I also love community-building and event marketing, having led multi-channel campaigns, volunteer teams, and partnerships that boost visibility, attendance, and engagement. My approach is hands-on, collaborative, and results-driven, with a focus on scalable systems, measurable outcomes, and continuous learning.

Katerina M Greco

Marketing Strategist, Brand Strategist, Marketing Consultant

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I'm a marketing leader with a track record of building and owning the full marketing function across IT, cybersecurity, and AI-enabled firms. I drive demand generation, content, and market research, and I have led AI-enabled workflows to scale output as a solo marketer in technology settings. I enjoy turning data into actionable strategy, leading cross-functional teams, and aligning executive leadership on budgets and customer success communications. I also love community-building and event marketing, having led multi-channel campaigns, volunteer teams, and partnerships that boost visibility, attendance, and engagement. My approach is hands-on, collaborative, and results-driven, with a focus on scalable systems, measurable outcomes, and continuous learning.…I'm a marketing leader with a track record of building and owning the full marketing function across IT, cybersecurity, and AI-enabled firms. I drive demand generation, content, and market research, and I have led AI-enabled workflows to scale output as a solo marketer in technology settings. I enjoy turning data into actionable strategy, leading cross-functional teams, and aligning executive leadership on budgets and customer success communications. I also love community-building and event marketing, having led multi-channel campaigns, volunteer teams, and partnerships that boost visibility, attendance, and engagement. My approach is hands-on, collaborative, and results-driven, with a focus on scalable systems, measurable outcomes, and continuous learning.

Available to hire

I’m a marketing leader with a track record of building and owning the full marketing function across IT, cybersecurity, and AI-enabled firms. I drive demand generation, content, and market research, and I have led AI-enabled workflows to scale output as a solo marketer in technology settings. I enjoy turning data into actionable strategy, leading cross-functional teams, and aligning executive leadership on budgets and customer success communications.

I also love community-building and event marketing, having led multi-channel campaigns, volunteer teams, and partnerships that boost visibility, attendance, and engagement. My approach is hands-on, collaborative, and results-driven, with a focus on scalable systems, measurable outcomes, and continuous learning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Fuse3

April 2, 2026 - Present

Sole marketing hire, building and owning the full marketing function across strategy, content, email, social media, SEO, paid ads, demand generation, and execution. Lead thought leadership and end-to-end email marketing. Assist in developing and managing AI agents for blog writing, research, and Google Ads optimization, scaling content output and campaign efficiency as a one-person marketing function. Support event marketing execution through targeted social and email campaigns. Advise president and COO on budget allocation; consult customer success on client communications.

Market Research Specialist

September 1, 2025 - April 2, 2026

Collected and translated data into actionable insights that improved lead quality, conversions, and marketing efficiency. Developed ICP pre-search methods supporting the launch of a new service department. Conducted market and competitor research to inform targeting and campaign optimization. Refined ICPs and buyer personas using analytics and ad data, capturing high-value leads while cutting waste. Audited and improved email reporting accuracy to strengthen analytics reliability. Streamlined sales-to-marketing handoffs through documentation and automation.

Director of Operations and Marketing at Ecstatic Dance Sacramento

June 2, 2025 - Present

Drove 69% attendance growth in 6 months, 85.5% Instagram follower increase, 67.9% link click rise, and engagement from 14% to 22% on a minimal budget. Led teams of DJs, volunteers, and staff in event logistics, scheduling, and on-site execution aligned with organizational vision. Directed multi-channel marketing (social, email, Meetup, flyers, referrals) to boost visibility and participant acquisition. Conducted market research to refine strategies, support expansion, and ensure repeat attendance with community growth. Led operations through team transitions, enhancing financial stability and scalability.

Content Strategist and Project Manager at McGuire Media

April 2, 2025 - June 2, 2025

Developed and executed content marketing strategies tailored for specific platforms and aligned with client goals and brand identity. Led multi-channel marketing initiatives from strategy to execution (social media, podcast content, funnel development), while improving internal workflows and SOPs. Conducted market and audience research and analyzed performance with Meta Insights and Instagram Analytics to optimize content and guide future strategy. Assisted with content creation using Canva, CapCut, and other tools as needed.

Director of Volunteers at Ecstatic Dance Sacramento

September 2, 2024 - June 2, 2025

Advanced from volunteer to director after identifying and implementing improvements in operations and volunteer morale. Recruited, trained, and supervised volunteers, ensuring effective support and successful event delivery. Built automated scheduling systems and standardized onboarding SOPs, streamlining coordination and efficiency. Managed volunteer logistics and on-site execution to maintain consistency and quality at events.

Junior Inbound Marketing Coordinator at Titanium Ideas, Inc.

April 2, 2024 - April 2, 2025

Planned and managed organic and paid marketing campaigns across social media, email, blogs, and websites for multiple clients, producing creative copy for blog posts, emails, landing pages, and paid ads. Conducted audience research, persona development, and competitor analysis to guide data-driven marketing strategies. Increased Reel views and expanded reach through data-informed content changes and platform policy adaptation, driving conversions.

Owner and Founder at Greco Pet and House Sitting Group

January 2, 2023 - March 2, 2024

Built and managed a local service business from the ground up, overseeing branding, marketing, customer service, and operations to drive long-term growth. Maintained veterinary CPR certifications and provided insured, bonded care, focusing on customer lifecycle and retention. Developed website and marketing materials using SEO best practices; implemented targeted digital marketing strategies such as social media and local SEO for better discoverability and conversions.

Veterinary Technician Assistant and Receptionist at Meridian Veterinary Care

January 2, 2022 - March 2, 2024

Managed client communications and supported veterinary care needs; built strong relationships through exceptional service that enhanced customer experience and loyalty. Developed and implemented a new client onboarding system, increasing retention rates and optimizing intake processes. Conducted competitor analysis to support service positioning and pricing strategies, providing actionable insights for leadership.

Membership Coordinator, Junior Board of Directors at Sacramento Area Hunter Jumper Association

October 2, 2018 - July 2, 2020

Oversaw the expansion of the Junior Ambassador Program, increasing membership by 300% during tenure. Developed and executed strategies for member engagement and retention, enhancing the association's community presence. Secured and managed sponsorships, providing substantial financial support and resources for association events.