Katerina M Greco

Sole marketing hire, building and owning the full marketing function across strategy, content, email, social media, SEO, paid ads, demand generation, and execution. Lead thought leadership and end-to-end email marketing. Assist in developing and managing AI agents for blog writing, research, and Google Ads optimization, scaling content output and campaign efficiency as a one-person marketing function. Support event marketing execution through targeted social and email campaigns. Advise president and COO on budget allocation; consult customer success on client communications.

Collected and translated data into actionable insights that improved lead quality, conversions, and marketing efficiency. Developed ICP pre-search methods supporting the launch of a new service department. Conducted market and competitor research to inform targeting and campaign optimization. Refined ICPs and buyer personas using analytics and ad data, capturing high-value leads while cutting waste. Audited and improved email reporting accuracy to strengthen analytics reliability. Streamlined sales-to-marketing handoffs through documentation and automation.

Drove 69% attendance growth in 6 months, 85.5% Instagram follower increase, 67.9% link click rise, and engagement from 14% to 22% on a minimal budget. Led teams of DJs, volunteers, and staff in event logistics, scheduling, and on-site execution aligned with organizational vision. Directed multi-channel marketing (social, email, Meetup, flyers, referrals) to boost visibility and participant acquisition. Conducted market research to refine strategies, support expansion, and ensure repeat attendance with community growth. Led operations through team transitions, enhancing financial stability and scalability.