I am a detail-oriented fresh graduate with a Bachelor of Business Administration in Marketing and Management from Victoria University. I bring a strong foundation in marketing strategy, consumer behaviour, digital marketing, and business operations, with hands-on experience in social media content creation and campaign development within the fashion industry. I am eager to contribute as a Social Media Executive and further grow my professional skills.

Woo Si Rui

I am a detail-oriented fresh graduate with a Bachelor of Business Administration in Marketing and Management from Victoria University. I bring a strong foundation in marketing strategy, consumer behaviour, digital marketing, and business operations, with hands-on experience in social media content creation and campaign development within the fashion industry. I am eager to contribute as a Social Media Executive and further grow my professional skills.

Available to hire

I am a detail-oriented fresh graduate with a Bachelor of Business Administration in Marketing and Management from Victoria University.

I bring a strong foundation in marketing strategy, consumer behaviour, digital marketing, and business operations, with hands-on experience in social media content creation and campaign development within the fashion industry. I am eager to contribute as a Social Media Executive and further grow my professional skills.

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Language

English
Fluent
Malay
Intermediate

Work Experience

Social Media Marketing Assistant at Ulove Fashion
December 1, 2024 - February 28, 2026
Managed Instagram, Facebook, and Rednote accounts, increasing Instagram followers by 200% (80 to 240) and improving Rednote post views from an average of 20–40 to 300–3,000+ through content creation and audience engagement. Created and published social media content, including product videos, promotional posters, captions, and hashtags to support brand awareness and marketing campaigns. Designed marketing materials using Canva and edited short-form videos using CapCut, ensuring consistent brand communication across digital platforms. Assisted in live-selling sessions as a co-host, engaging viewers and responding to customer enquiries in real time to enhance the customer experience. Provided customer support across social media platforms, resolving enquiries promptly and maintaining positive customer relationships.

Education

Bachelor of Business Administration (Marketing and Management) at Victoria University (via Sunway College Johor Bahru)
July 1, 2024 - June 30, 2026
Diploma in Marketing at Sunway College Johor Bahru
August 1, 2022 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods