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Hi, I’m Onur Can Arslan, a digital marketing professional with 8 years of B2B and B2C acquisition and website experience across technology, telecoms, consumer electronics, education, and B2B software. I’ve built and renewed high-traffic websites from the ground up, managed agencies and internal stakeholders, and worked hands-on across SEO/SEA, CMS/PIM, landing pages, CRO, analytics, and CDN use cases. My strength is turning business and user-experience problems into practical digital improvements that drive traffic quality, conversions, and lead capture. I enjoy collaborating across teams to ship website and digital marketing improvements that matter. I’ve led end-to-end programs, from strategy to execution, and I’m comfortable coordinating cross-functional teams to deliver measurable results in fast-paced environments.…Hi, I’m Onur Can Arslan, a digital marketing professional with 8 years of B2B and B2C acquisition and website experience across technology, telecoms, consumer electronics, education, and B2B software. I’ve built and renewed high-traffic websites from the ground up, managed agencies and internal stakeholders, and worked hands-on across SEO/SEA, CMS/PIM, landing pages, CRO, analytics, and CDN use cases. My strength is turning business and user-experience problems into practical digital improvements that drive traffic quality, conversions, and lead capture. I enjoy collaborating across teams to ship website and digital marketing improvements that matter. I’ve led end-to-end programs, from strategy to execution, and I’m comfortable coordinating cross-functional teams to deliver measurable results in fast-paced environments.

Onur Can Arslan

Content Creator, Marketing Strategist, Web Designer, +2

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Hi, I’m Onur Can Arslan, a digital marketing professional with 8 years of B2B and B2C acquisition and website experience across technology, telecoms, consumer electronics, education, and B2B software. I’ve built and renewed high-traffic websites from the ground up, managed agencies and internal stakeholders, and worked hands-on across SEO/SEA, CMS/PIM, landing pages, CRO, analytics, and CDN use cases. My strength is turning business and user-experience problems into practical digital improvements that drive traffic quality, conversions, and lead capture. I enjoy collaborating across teams to ship website and digital marketing improvements that matter. I’ve led end-to-end programs, from strategy to execution, and I’m comfortable coordinating cross-functional teams to deliver measurable results in fast-paced environments.…Hi, I’m Onur Can Arslan, a digital marketing professional with 8 years of B2B and B2C acquisition and website experience across technology, telecoms, consumer electronics, education, and B2B software. I’ve built and renewed high-traffic websites from the ground up, managed agencies and internal stakeholders, and worked hands-on across SEO/SEA, CMS/PIM, landing pages, CRO, analytics, and CDN use cases. My strength is turning business and user-experience problems into practical digital improvements that drive traffic quality, conversions, and lead capture. I enjoy collaborating across teams to ship website and digital marketing improvements that matter. I’ve led end-to-end programs, from strategy to execution, and I’m comfortable coordinating cross-functional teams to deliver measurable results in fast-paced environments.

Available to hire

Hi, I’m Onur Can Arslan, a digital marketing professional with 8 years of B2B and B2C acquisition and website experience across technology, telecoms, consumer electronics, education, and B2B software. I’ve built and renewed high-traffic websites from the ground up, managed agencies and internal stakeholders, and worked hands-on across SEO/SEA, CMS/PIM, landing pages, CRO, analytics, and CDN use cases. My strength is turning business and user-experience problems into practical digital improvements that drive traffic quality, conversions, and lead capture.

I enjoy collaborating across teams to ship website and digital marketing improvements that matter. I’ve led end-to-end programs, from strategy to execution, and I’m comfortable coordinating cross-functional teams to deliver measurable results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Turkish

Fluent

German

Intermediate

Work Experience

Digital Product Senior Associate Manager at Vodafone

April 1, 2023 - December 1, 2023

Owned B2B website and mobile app experience improvements; coordinated developers, performance marketing, analytics, product marketing, and technical squads to improve digital journeys and campaign visibility. Implemented Tealium CDP use cases to enable personalization and retargeting, reducing funnel drop-off and increasing web/app engagement. Led SEO and technical initiatives with agency support, translating recommendations into developer-ready implementation plans. Reviewed CRM-related journeys, outbound-call processes, and lead follow-up flows across the B2B funnel. Used Adobe Analytics and Smartlook to identify funnel friction and optimize CTAs and conversion paths.

Digital Marketing Specialist at EVAM

January 1, 2022 - April 1, 2023

Owned B2B website and mobile app experience improvements; coordinated developers, performance marketing, analytics, product marketing, and technical squads to improve digital journeys and campaign visibility. Implemented Tealium CDP use cases to enable personalization and retargeting, reducing funnel drop-off and increasing web/app engagement. Led SEO content and technical initiatives with agency support, translating recommendations into developer-ready implementation plans; reviewed CRM-related journeys, outbound call processes, and lead follow-up workflows. Created event and campaign landing pages; optimized forms; tracked performance via Google Analytics, Search Console, Hotjar, and campaign data. Managed HubSpot and WordPress CMS operations, improving site performance, content accuracy, and lead capture structure.

Institutional Communications Specialist at The Koç School

March 1, 2020 - January 1, 2022

Managed website and social media content; tracked monthly KPIs to improve engagement and visibility. Coordinated external agencies for digital and print content production (infographics, onboarding materials, video). Led internal communications across students, parents, and staff, and supported large-scale institutional events.

Marketing & Communications Specialist at Nova

April 1, 2018 - March 1, 2020

Managed inbound marketing leads and qualified prospects; coordinated with sales to support pipeline growth. Executed email marketing campaigns and supported SEO initiatives; maintained CRM data integrity and opportunity tracking. Monitored social media channels, performed sentiment analysis and content categorization.