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Hi, I’m Arina Kropf, a content strategist focused on SEO-driven ecosystems and scalable workflows. Over 9+ years I’ve built digital platforms across 40+ international websites, blending data-informed insights with AI-powered processes to boost productivity and performance. I collaborate across marketing, content, and business teams to drive growth, lead AI prompting initiatives, and design workshops. I’ve partnered with 60+ healthcare partners and delivered measurable improvements in visibility and conversions while mentoring editorial teams and shaping editorial workflows.…Hi, I’m Arina Kropf, a content strategist focused on SEO-driven ecosystems and scalable workflows. Over 9+ years I’ve built digital platforms across 40+ international websites, blending data-informed insights with AI-powered processes to boost productivity and performance. I collaborate across marketing, content, and business teams to drive growth, lead AI prompting initiatives, and design workshops. I’ve partnered with 60+ healthcare partners and delivered measurable improvements in visibility and conversions while mentoring editorial teams and shaping editorial workflows.

Arina Kropf

Content Strategist, SEO Expert, Brand Strategist, +2

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Hi, I’m Arina Kropf, a content strategist focused on SEO-driven ecosystems and scalable workflows. Over 9+ years I’ve built digital platforms across 40+ international websites, blending data-informed insights with AI-powered processes to boost productivity and performance. I collaborate across marketing, content, and business teams to drive growth, lead AI prompting initiatives, and design workshops. I’ve partnered with 60+ healthcare partners and delivered measurable improvements in visibility and conversions while mentoring editorial teams and shaping editorial workflows.…Hi, I’m Arina Kropf, a content strategist focused on SEO-driven ecosystems and scalable workflows. Over 9+ years I’ve built digital platforms across 40+ international websites, blending data-informed insights with AI-powered processes to boost productivity and performance. I collaborate across marketing, content, and business teams to drive growth, lead AI prompting initiatives, and design workshops. I’ve partnered with 60+ healthcare partners and delivered measurable improvements in visibility and conversions while mentoring editorial teams and shaping editorial workflows.

Available to hire

Hi, I’m Arina Kropf, a content strategist focused on SEO-driven ecosystems and scalable workflows. Over 9+ years I’ve built digital platforms across 40+ international websites, blending data-informed insights with AI-powered processes to boost productivity and performance.

I collaborate across marketing, content, and business teams to drive growth, lead AI prompting initiatives, and design workshops. I’ve partnered with 60+ healthcare partners and delivered measurable improvements in visibility and conversions while mentoring editorial teams and shaping editorial workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Senior SEO Marketing Manager at Oetker Digital

September 1, 2025 - Present

Led content and SEO strategy across website, blog, social media, and partnerships. Directed relaunch including development of new conversion-focused user journeys. Introduced AI-supported content processes, increasing productivity by 50%. Managed CRM and newsletter strategy. Collaborated with 60+ healthcare partners and stakeholders.

Owner & Content/SEO Consultant at Independent / Freelance

January 1, 2025 - July 1, 2025

Owned and executed content and SEO strategy across website, blog, social media, and partnerships. Led website relaunch and development of conversion-focused user journeys. Introduced AI-powered content processes to boost productivity. Built and managed CRM and newsletter initiatives.

Content & Communications Manager at mySheepi

November 1, 2021 - December 1, 2024

Created SEO-driven content across website, blog, social media, and email; executed content strategy aligned with brand positioning and growth goals; led a three-person content team; implemented SEO strategies resulting in ~10% monthly traffic growth.

Content Strategist at mySheepi

November 1, 2021 - December 1, 2024

Created SEO-driven content across website, blog, social media, and email. Executed content strategy aligned with brand positioning and growth goals.

Content Manager at Freelance / Various Clients

November 1, 2020 - August 1, 2021

Managed all content channels and led a team of three. Implemented SEO strategies resulting in ~10% monthly traffic growth.

Content Marketing Manager at Fernarzt

August 1, 2020 - February 1, 2021

Managed content channels and marketing initiatives; developed content for healthcare audience; aligned with brand and growth objectives.

Content Marketing Specialist

November 1, 2019 - September 1, 2020

Delivered and optimized content across channels; supported marketing goals and engagement.

Content & Marketing Manager at Fishing-King & Factor (part of DEPT)

August 1, 2019 - September 1, 2020

Led content strategies and SEO initiatives; coordinated cross-functional teams across Köln; enhanced content performance and conversion optimization.

Product Owner for CMS (FirstSpirit) at DEPT / Köln (Part of DEPT)

February 1, 2017 - July 1, 2019

Acted as Product Owner for the CMS (FirstSpirit); coordinated external vendors and internal stakeholders; designed and optimized landing pages and user journeys based on KPIs; enabled editorial teams via training and structured workflows; designed AI prompting workshops and content processing.