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I am a marketing professional with over two years of agency experience in integrated brand campaigns, consumer insight, and cross-functional campaign execution. I am currently completing an MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School. I excel in brand activation, performance analysis, competitor monitoring, agency management, budget tracking, and stakeholder presentations, and I enjoy collaborating across teams to deliver clear, data-driven marketing outcomes.…I am a marketing professional with over two years of agency experience in integrated brand campaigns, consumer insight, and cross-functional campaign execution. I am currently completing an MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School. I excel in brand activation, performance analysis, competitor monitoring, agency management, budget tracking, and stakeholder presentations, and I enjoy collaborating across teams to deliver clear, data-driven marketing outcomes.

Manya Malhotra

Brand Strategist, Marketing Strategist, Content Strategist, +3

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I am a marketing professional with over two years of agency experience in integrated brand campaigns, consumer insight, and cross-functional campaign execution. I am currently completing an MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School. I excel in brand activation, performance analysis, competitor monitoring, agency management, budget tracking, and stakeholder presentations, and I enjoy collaborating across teams to deliver clear, data-driven marketing outcomes.…I am a marketing professional with over two years of agency experience in integrated brand campaigns, consumer insight, and cross-functional campaign execution. I am currently completing an MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School. I excel in brand activation, performance analysis, competitor monitoring, agency management, budget tracking, and stakeholder presentations, and I enjoy collaborating across teams to deliver clear, data-driven marketing outcomes.

Available to hire

I am a marketing professional with over two years of agency experience in integrated brand campaigns, consumer insight, and cross-functional campaign execution. I am currently completing an MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School.

I excel in brand activation, performance analysis, competitor monitoring, agency management, budget tracking, and stakeholder presentations, and I enjoy collaborating across teams to deliver clear, data-driven marketing outcomes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Account Executive at Art-E Media Tech

January 1, 2025 - July 1, 2025

Managed end-to-end social media brand activation across Instagram, Facebook, LinkedIn and TikTok for three FMCG and consumer brands simultaneously. Led competitor monitoring and market trend analysis, delivering monthly performance reports and actionable insights to senior stakeholders. Executed Go To Market launch plans for two new Fox bikes products (Cosmic and Flaunter), coordinating across creative, design, production and sales teams from brief to activation. Delivered a high-impact IPL campaign for Hero Lectro, managing agency relationships, campaign timelines, post-activation analysis and budget tracking throughout. Developed and maintained structured content calendars, monitored KPIs and optimized campaigns in real time based on consumer engagement data. Supported influencer collaborations and managed briefing, deliverable tracking and reporting across partner activity.

Marketing Advisor at Marketing Development Program

January 1, 2025 - Present

Action-based learning programme: served as a marketing advisor on live client briefs with defined KPIs, developing integrated brand strategies and presenting to senior stakeholders. Managed end-to-end social media for organisations: content creation, scheduling, performance analysis and optimization. Conducted quantitative and qualitative consumer research to inform brand positioning, audience targeting and campaign messaging decisions. Developed briefing materials and campaign documentation for stakeholder and partner meetings. Leadership: directed a five-person team in the development of a booklet presented to government stakeholders.

Brand Service Executive at FCB Group India

June 1, 2023 - November 1, 2024

Supported integrated marketing activation and campaign execution for four major consumer brands across digital, social, experiential and traditional media channels. Coordinated cross-functional workflows between client teams, creative agencies and internal stakeholders, ensuring on-time delivery and brand consistency across touchpoints. Contributed to the Go To Market launch of the Honda SP160, liaising with vendors and managing timelines across creative, media and production teams. Produced sales-ready presentations and client communications, translating campaign performance data and market insights into clear recommendations. Supported budget monitoring and project tracking across concurrent accounts, maintaining accuracy and attention to detail in a fast-paced agency environment.

Social Media Marketing Intern at Inagiffy

October 1, 2021 - November 1, 2021

Grew Instagram presence through algorithm-driven posting strategy and engagement optimization.

Marketing Internship at Agastya International Foundation

June 1, 2021 - August 1, 2021

Developed a full marketing plan under budget constraints, covering media platforms, influencer selection and content strategy.

Marketing Intern at The Weave Magazine

May 1, 2021 - June 1, 2021

Created social media content calendar and brainstormed engagement strategies directly with founders.