Huishan Zhang (Alysanne)
Hi, I'm Huishan Zhang (Alysanne). I'm an advertising undergraduate at Beijing Technology and Business University, pursuing a minor in Economics & Statistics.
About
Hi, I’m Huishan Zhang (Alysanne). I’m an advertising undergraduate at Beijing Technology and Business University, pursuing a minor in Economics & Statistics. I gained hands-on internship experience at VML Advertising (WPP Group) where I supported media planning and creative briefs for multi-platform campaigns.
I excel at turning consumer insights into actionable strategies, doing market trend research, KOL coordination, and post-campaign analysis. I love collaborating across departments to deliver cohesive campaigns, and I bring strong copywriting and brand thinking to every project. I also ranked in CET-4/6 Writing & Translation among the top 5% nationally.
- Joined July 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Education
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Work experience
Joined creative brainstorms for multiple client briefs including Douyin KOL seeding, Sam's Club × Häagen-Dazs co-branding, Häagen-Dazs autumn new product seeding, and Kansai Airport tourism promotion; organized multi-client KOL brief documents; assisted media leads in platform coordination to ensure efficient parallel project delivery; conducted market trend research and competitive analysis; contributed to media scheduling, data compilation, daily briefings, and post-campaign wrap reporting; supported client pitch and post-campaign decks; managed daily admin (POs, invoicing) to ensure smooth internal operations.
Education· 6
Certifications and awards· 7
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