I am a SEO Strategist with 5+ years of hands-on experience building search visibility from the ground up. I own the full SEO and content lifecycle—from technical audits and site architecture to content ideation, on-page optimization, and performance reporting. I work directly with clients and international stakeholders to ensure SEO strategy aligns with business goals and drives measurable organic growth. I excel at translating data into actionable campaigns, managing multi-market keyword strategies, and optimizing e-commerce experiences across platforms like WordPress, WooCommerce, and Shopify. As AI reshapes search, I’m actively developing expertise in GEO and AEO and staying curious about emerging tools and performance metrics.

Bishal Khadka

I am a SEO Strategist with 5+ years of hands-on experience building search visibility from the ground up. I own the full SEO and content lifecycle—from technical audits and site architecture to content ideation, on-page optimization, and performance reporting. I work directly with clients and international stakeholders to ensure SEO strategy aligns with business goals and drives measurable organic growth. I excel at translating data into actionable campaigns, managing multi-market keyword strategies, and optimizing e-commerce experiences across platforms like WordPress, WooCommerce, and Shopify. As AI reshapes search, I’m actively developing expertise in GEO and AEO and staying curious about emerging tools and performance metrics.

Available to hire

I am a SEO Strategist with 5+ years of hands-on experience building search visibility from the ground up. I own the full SEO and content lifecycle—from technical audits and site architecture to content ideation, on-page optimization, and performance reporting. I work directly with clients and international stakeholders to ensure SEO strategy aligns with business goals and drives measurable organic growth.

I excel at translating data into actionable campaigns, managing multi-market keyword strategies, and optimizing e-commerce experiences across platforms like WordPress, WooCommerce, and Shopify. As AI reshapes search, I’m actively developing expertise in GEO and AEO and staying curious about emerging tools and performance metrics.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

E-commerce Operations & SEO Executive at Crystal Technica
December 1, 2025 - Present
Managed end-to-end SEO for 24,000+ product SKUs across three international brands (UK & USA), owning keyword mapping, on-page optimisation, and content planning at scale. Built bulk-optimisation workflows with Screaming Frog and SEMrush to fix title tags, meta descriptions, headings, and internal linking, reducing critical on-page errors. Produced monthly Looker Studio reports tracking organic visibility, rankings, and conversion trends to inform strategy. Integrated Google Merchant Centre with WooCommerce, resolved feed errors, and improved product discoverability. Oversaw marketplace listings (eBay) to maintain data quality and performance.
Sales Assistant at Shell UK (Retail)
October 1, 2024 - November 1, 2025
Took on retail work in Exeter after relocating to the UK; passed a mystery shop audit within the first week, resolving a four-quarter failure streak through improved compliance and customer service standards.
Freelance SEO Strategist & Web Consultant at Mad Honey
April 1, 2024 - September 1, 2024
Delivered end-to-end SEO strategy for a US-market e-commerce client from scratch—scoping the project, researching target markets, and building the full site architecture and content framework. Identified high-intent US demand, established target keywords, and executed a content plan that achieved first-page SERPs from standing start. Built internal linking and on-page framework to support crawlability and topical authority, while maintaining clear client communication and progress reporting.
SEO Executive at Koseli Celebrations
September 1, 2019 - March 1, 2024
Joined at the early-growth stage with no existing SEO infrastructure; built the entire digital search presence from scratch, including site architecture, keyword strategy, content framework, and link acquisition planning. Led seasonal content planning 4–6 weeks ahead of peak demand, achieving top rankings for high-intent branded/product keywords. Analyzed customer journeys to reduce drop-offs and supported retargeting campaigns. Maintained metadata, internal linking, and heading structure across rapid catalogue growth and regularly reported performance to leadership.

Education

BSc Computer Science & Information Technology at Asian School of Management & Technology, Tribhuvan University, Nepal
January 1, 2015 - January 1, 2019

Qualifications

Google Analytics Certification
January 11, 2030 - July 2, 2026
Digital Marketing Certification (HubSpot Academy)
January 11, 2030 - July 2, 2026
SEO Certification (SEMrush)
January 11, 2030 - July 2, 2026
Generative AI for Digital Marketers
January 11, 2030 - July 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail