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Digital marketing and growth professional with experience across SEO, DTC e-commerce, performance marketing, and marketing analytics. Experienced in using data and web analytics to optimize organic growth, customer acquisition, conversion, and digital performance.…

Sude Yenigün

Digital Marketer, Growth Marketer, Performance Marketer, +1

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Digital marketing and growth professional with experience across SEO, DTC e-commerce, performance marketing, and marketing analytics. Experienced in using data and web analytics to optimize organic growth, customer acquisition, conversion, and digital performance.…

Available to hire

Digital marketing and growth professional with experience across SEO, DTC e-commerce, performance marketing, and marketing analytics. Experienced in using data and web analytics to optimize organic growth, customer acquisition, conversion, and digital performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Intermediate

French

Beginner

Work Experience

Working Student - Digital Marketing Analytics at BSH Home Appliances

May 20, 2025 - Present

Analyzed website and digital marketing performance across Meta, YouTube, Google Search and Amazon using Adobe Analytics, Google Analytics, Power BI and SQL. Delivered actionable insights for organic growth, conversion, and digital performance. Supported website optimization and marketing performance initiatives. Collaborated with marketing, product and analytics teams to optimize digital touchpoints and data-driven growth.

Working Student at Allianz Commercial

June 20, 2024 - May 20, 2025

Managed stakeholder coordination and KPI reporting across international teams, ensuring alignment on business priorities and projects. Supported performance reporting and cross-functional initiatives, contributing to data-driven growth.

Performance Marketing - E-Commerce Working Student at METODAG GmbH

April 20, 2024 - June 20, 2024

Optimized Amazon Advertising campaigns through keyword research, search term analysis and performance monitoring to improve visibility. Analyzed campaign performance and search trends to identify optimization opportunities supporting traffic, conversions and sales growth.

Assistant Brand Manager at Pladis Global

July 20, 2022 - August 20, 2023

Supported ATL and digital marketing campaigns through agency coordination and cross-functional collaboration. Contributed to product launches and campaign planning via market research and consumer insights. Monitored campaign performance and market trends.

Brand Management - Marketing Intern at Group Lactalis

May 20, 2021 - September 20, 2021

Supported marketing projects, market research, and campaign execution. Collaborated with cross-functional teams to support strategic marketing initiatives. Assisted with data-driven insights and campaign tracking.