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I'm a Strategic Communications and content specialist focused on digital visibility, storytelling and reputation management. With a background in journalism and experience across government and regulated industries, I develop data-driven communication strategies that improve how organisations are understood and discovered online. I'm currently advising Australian clients on SEO and GEO optimization, AI-informed content strategy, and UX/UI-led messaging. I have extensive experience in managing reputational risk and translating complex insights into clear, high-impact narratives that support business outcomes.…I'm a Strategic Communications and content specialist focused on digital visibility, storytelling and reputation management. With a background in journalism and experience across government and regulated industries, I develop data-driven communication strategies that improve how organisations are understood and discovered online. I'm currently advising Australian clients on SEO and GEO optimization, AI-informed content strategy, and UX/UI-led messaging. I have extensive experience in managing reputational risk and translating complex insights into clear, high-impact narratives that support business outcomes.

Mariafe Serra Gamarra

Content Strategist, AI Strategy Consultant, Brand Strategist, +3

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I'm a Strategic Communications and content specialist focused on digital visibility, storytelling and reputation management. With a background in journalism and experience across government and regulated industries, I develop data-driven communication strategies that improve how organisations are understood and discovered online. I'm currently advising Australian clients on SEO and GEO optimization, AI-informed content strategy, and UX/UI-led messaging. I have extensive experience in managing reputational risk and translating complex insights into clear, high-impact narratives that support business outcomes.…I'm a Strategic Communications and content specialist focused on digital visibility, storytelling and reputation management. With a background in journalism and experience across government and regulated industries, I develop data-driven communication strategies that improve how organisations are understood and discovered online. I'm currently advising Australian clients on SEO and GEO optimization, AI-informed content strategy, and UX/UI-led messaging. I have extensive experience in managing reputational risk and translating complex insights into clear, high-impact narratives that support business outcomes.

Available to hire

I’m a Strategic Communications and content specialist focused on digital visibility, storytelling and reputation management. With a background in journalism and experience across government and regulated industries, I develop data-driven communication strategies that improve how organisations are understood and discovered online.

I’m currently advising Australian clients on SEO and GEO optimization, AI-informed content strategy, and UX/UI-led messaging. I have extensive experience in managing reputational risk and translating complex insights into clear, high-impact narratives that support business outcomes.

Skills

Copywriting

SEO Copywriting

Data Visualization

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Data Visualization

Intermediate

Work Experience

Strategic Communications and AI Specialist at Black Sheep Communications

January 1, 2026 - Present

Develop and implement AI-informed content strategies, leveraging SEO and Generative Engine Optimisation (GEO) to improve discoverability and search performance; conduct website and content audits to identify gaps; apply UX/UI principles to improve content clarity, user engagement and conversions; support communications planning and execution for client campaigns, ensuring consistency with business goals and audience needs.

Strategic Communications & Reputation Consultant at Café Taipá

January 1, 2022 - January 1, 2024

Advised senior stakeholders across banking, retail, agribusiness and energy sectors on reputational positioning and strategic communications; designed and implemented media and digital communication strategies to strengthen brand perception and executive visibility; led social listening and digital sentiment analysis to identify reputational risks and inform proactive communication strategies; managed crisis and high-risk communication scenarios, developing response frameworks and advising on stakeholder engagement; produced executive-level insights and reports, translating data into clear recommendations for reputation management; analysed the digital presence of 250+ executives using AI-supported methodologies, delivering benchmark insights on visibility, positioning and influence; collaborated with leading media outlets including La República and Forbes on national rankings of CEOs and executive digital presence; contributed to flagship studies, including rankings of leading women

SEO & Content Strategist at KO Urban Detox Center

January 1, 2021 - January 1, 2022

Developed and executed SEO-driven content strategy, aligning blog architecture and website content with user intent and search performance objectives; led keyword research and competitive benchmarking against global players to identify content opportunities and improve digital visibility; designed and launched the company’s blog, establishing a structured content ecosystem to support brand positioning and organic growth; planned and delivered integrated campaigns across web and email, ensuring consistency in messaging and audience targeting; managed end-to-end copywriting for digital channels, translating brand positioning into clear, engaging and conversion-focused content; collaborated across marketing functions to align content initiatives with broader business and customer engagement goals.

Journalist & Communications Specialist (Sports & Institutional Media) at Various Organisations

January 1, 2018 - January 1, 2021

Produced and delivered sports journalism content across digital and broadcast platforms, including coverage of women’s football for Nativa TV; managed institutional communications as Press Officer for national and professional sports organisations; led communications during the Pan American Games 2019, supporting media coordination, athlete visibility and stakeholder engagement; developed and executed social media strategies to grow audience engagement and strengthen brand presence across sports organisations; contributed written content to multiple media platforms, including Somos Periodismo, and co-founded Revista Sudor, participating in its editorial direction and content development; co-founded and served as Vice President of Talenta, a sports agency focused on the promotion and representation of women in football.