Lenny Rodriguez
I am a results-driven retail sales and planning professional with over 20 years at IKEA, leading cross-functional teams to drive revenue growth and operational efficiency.
About
I am a results-driven retail sales and planning professional with over 20 years at IKEA, leading cross-functional teams to drive revenue growth and operational efficiency. I specialize in sales forecasting, commercial planning, and customer-focused strategies, with a proven track record of coaching teams and delivering tangible performance improvements. I thrive in collaborative environments and enjoy turning data into actionable plans that improve profitability and the customer experience.
Throughout my career, I’ve developed local market strategies, optimized product presentation and inventory flow, and partnered with cross-functional leaders to maximize sales and profitability. I’m passionate about mentoring colleagues, hiring and onboarding new talent, and applying data-driven decisions to support sustainable business growth.
- 22 years' experience
- Joined July 2026
Skills· 1
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Retail
- Wholesale & Distribution
- Professional Services
Work experience· 11 roles
Lead commercial planning and sales execution across multiple retail departments. Develop and implement local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach, mentor, and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience. Improved Textile Department profitability from 38% to 52% by focusing on Top Priority articles with high profit margins.
Lead commercial planning and sales execution across multiple retail departments. Develop local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience. Improved profitability for the Textile Department by focusing on high-margin Top Priority articles.
Led sales steering activities for the Home Decor business area. Managed forecasting, sales analysis, and performance reporting. Partnered with Active Selling Leaders to prioritize key commercial initiatives. Developed action plans based on sales trends and customer behavior insights. Supported business growth through data-driven decision making. Mentored peers and supported hiring and onboarding efforts. Collaborated with cross-functional teams to optimize product presentation, inventory flow, and customer experience.
Education· 5
Certifications and awards
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