Available to hire
I am a results-driven retail sales and planning professional with over 20 years at IKEA, leading cross-functional teams to drive revenue growth and operational efficiency. I specialize in sales forecasting, commercial planning, and customer-focused strategies, with a proven track record of coaching teams and delivering tangible performance improvements. I thrive in collaborative environments and enjoy turning data into actionable plans that improve profitability and the customer experience.
Throughout my career, I’ve developed local market strategies, optimized product presentation and inventory flow, and partnered with cross-functional leaders to maximize sales and profitability. I’m passionate about mentoring colleagues, hiring and onboarding new talent, and applying data-driven decisions to support sustainable business growth.
Skills
Experience Level
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Sales Manager at IKEA Tampa
September 1, 2019 - June 1, 2026Lead commercial planning and sales execution across multiple retail departments. Develop and implement local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach, mentor, and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience. Improved Textile Department profitability from 38% to 52% by focusing on Top Priority articles with high profit margins.
Sales Manager at IKEA Tampa, FL
September 1, 2019 - June 1, 2026Lead commercial planning and sales execution across multiple retail departments. Develop local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience. Improved profitability for the Textile Department by focusing on high-margin Top Priority articles.
Sales Steering Support Specialist at IKEA Paramus
August 1, 2017 - August 1, 2019Led sales steering activities for the Home Decor business area. Managed forecasting, sales analysis, and performance reporting. Partnered with Active Selling Leaders to prioritize key commercial initiatives. Developed action plans based on sales trends and customer behavior insights. Supported business growth through data-driven decision making. Mentored peers and supported hiring and onboarding efforts. Collaborated with cross-functional teams to optimize product presentation, inventory flow, and customer experience.
Sales Steering Support Specialist at IKEA Paramus, NJ
August 1, 2017 - August 1, 2019Led sales steering activities for the Home Decor business area. Managed forecasting, sales analysis, and performance reporting. Partnered with Active Selling Leaders to prioritize key commercial initiatives. Developed action plans based on sales trends and customer behavior insights. Supported business growth through data-driven decision making.
Outflow Manager at IKEA Paramus
August 1, 2015 - August 1, 2017Managed outflow flows for merchandise handout and Home Delivery. Ensured efficient goods flow to minimize wait times for customer handoffs. Implemented warehouse goods flow to maintain proper stock levels for customers and increase satisfaction. Trained and coached peers. Supported peak-day operations and onboarding.
Merchandising Basics Leader at IKEA Paramus, NJ
August 1, 2015 - August 1, 2017Develop sales in an efficient and effective way at all customer meeting points. Implement seasonal activities that reflect market-relevant solutions. Partner with Commercial teams to execute sales steering for profitable products and solutions. Develop action plans based on customer flows and peak traffic observations to deliver a strong buying experience.
Sales Manager at IKEA Paramus, NJ
September 1, 2007 - August 1, 2015Lead commercial planning and sales execution across multiple retail departments. Develop local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach, mentor, and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience. Identify business opportunities and implement action plans to improve profitability and operational efficiency.
Sales Manager at IKEA Paramus
August 1, 2007 - August 1, 2015Lead commercial planning and sales execution across multiple retail departments. Develop and implement local market strategies aligned with customer needs and business goals. Analyze sales trends, KPIs, and market performance to drive revenue growth. Coach, mentor, and develop team members while supporting hiring and onboarding efforts. Collaborate with cross-functional teams to optimize product presentation, inventory flow, and customer experience.
Outflow Manager at IKEA Paramus, NJ
August 1, 2005 - September 1, 2007Managed work flows for merchandise handout and Home Delivery. Implemented Home Delivery function for pickup and delivery services to ensure efficient goods flow, minimize customer wait times, and maintain stock levels for customer orders. Trained peers on Store Goods Flow Systems to promote efficient operations.
Customer Service Team Leader at IKEA Paramus
July 1, 2003 - August 1, 2005Monitored wait times for returns and exchanges. Top stores in the country for lowest wait times by implementing a mobile spare parts library with top-part requests. Cross-trained other Customer Service co-workers to handle peak days. Collaborated with Sales Managers to collect and analyze department returns data and create action plans to minimize returns. Hiring and onboarding new hires. Implemented Finance and Services graphic packages to help increase baskets sizes.
Customer Service Team Leader at IKEA Paramus, NJ
July 1, 2003 - August 1, 2005Monitored wait times for returns and exchanges. Contributed to top-performing stores by implementing a mobile spare-parts library to meet customer requests and cross-training staff for peak days. Collaborated with Sales Managers to analyze department returns data and create action plans to minimize returns. Hired and onboarded new staff. Implemented finance and services graphic packages to help grow baskets.
Education
Advertising Design at Newark School of Fine Arts
January 1, 1993 - January 1, 1994High School Diploma at Elizabeth High School
January 11, 2030 - June 1, 1993Agile Project Management Certification at Udemy Online Training
January 11, 2030 - July 3, 2026Advertising Design at Newark School of Fine Arts
January 1, 1993 - December 31, 1994High School Diploma at Elizabeth High School
January 11, 2030 - June 1, 1993Qualifications
Agile Project Management Certification
January 11, 2030 - July 3, 2026Agile Project Management Certification
January 11, 2030 - July 3, 2026High School Diploma
January 11, 2030 - July 3, 2026Industry Experience
Retail, Wholesale & Distribution, Professional Services
Skills
Experience Level
Expert
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