Creative Director and Media Strategist with 17 years of experience leading brand, digital, and integrated marketing across Malaysia's top agencies, including Publicis Groupe, NagaDDB, Dentsu, and Invictus Blue (under Havas). Proven record of securing and growing major accounts — Anchor Food Professionals, Jetour, KK Supermart, WCT, Malton, Mah Sing, KFC, Toyota, BMW, VISA, Nescafé, and Tourism Malaysia — and delivering award-recognised campaigns with measurable business impact, from +30% YoY e-commerce revenue growth to campaigns reaching 7.7M+ views. Thrives at the intersection of creativity, data, and strategy, combining creative leadership with media planning, performance marketing, and AI-powered campaign innovation to turn business challenges into growth.…Creative Director and Media Strategist with 17 years of experience leading brand, digital, and integrated marketing across Malaysia's top agencies, including Publicis Groupe, NagaDDB, Dentsu, and Invictus Blue (under Havas). Proven record of securing and growing major accounts — Anchor Food Professionals, Jetour, KK Supermart, WCT, Malton, Mah Sing, KFC, Toyota, BMW, VISA, Nescafé, and Tourism Malaysia — and delivering award-recognised campaigns with measurable business impact, from +30% YoY e-commerce revenue growth to campaigns reaching 7.7M+ views. Thrives at the intersection of creativity, data, and strategy, combining creative leadership with media planning, performance marketing, and AI-powered campaign innovation to turn business challenges into growth.WWWW…