Fiona Lian Sadiq
Hi, I’m Fiona Lian Sadiq, an E-Commerce & Digital Marketing Specialist focused on global product launches and marketplace optimization.
About
Hi, I’m Fiona Lian Sadiq, an E-Commerce & Digital Marketing Specialist focused on global product launches and marketplace optimization. I’ve led Disney and BBC licensed product rollouts across APAC, EMEA and UK, helping brands scale on Amazon, Wayfair, and major retailers. With a background in fashion design and a data-driven mindset, I blend creativity with analytics to drive measurable results and smooth cross-functional collaboration.
I excel at shaping go-to-market strategies, optimizing content for SEO, and delivering engaging campaigns that boost engagement and organic traffic. I’m passionate about turning insights into action, aligning sourcing, design, and promotion priorities with commercial goal and growing brands in competitive spaces.
- 7 years' experience
- Joined July 2026
Languages
- EnglishFluent
Industry experience
- Retail
- Consumer Goods
- Wholesale & Distribution
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Work experience
Led end-to-end GTM strategy for 100+ Disney and BBC licensed products across Australia, UK, EU, Japan, ensuring licensor standards. Managed e-commerce operations across Amazon, Wayfair, eBay, B&Q; authored SEO-optimized content for 3,000+ SKUs, driving 40% increase in organic search traffic. Achieved 85% on-time project delivery and 80% reduction in pre-launch production delays through streamlined critical path management across regions. Executed 20+ digital marketing campaigns generating 105% rise in engagement; grew LinkedIn organically by 120% YoY in APAC/EMEA. Reduced packaging approval turnaround by 40% for 60+ licensed products and FSDUs while maintaining zero compliance deviations. Led cross-functional alignment between Sourcing, Sales, QA, Design teams to synchronize product readiness with commercial and promotional priorities.
Wrote SEO-optimized product descriptions for 3,000+ SKUs across Winter 2021 and SS22 collections for global e-commerce stores. Developed conversion-focused content for seasonal campaigns (CNY) that amplified customer engagement and brand resonance.
Gained hands-on experience in content management, social media marketing, fashion styling, and production support across established Singapore fashion houses.
Education
Certifications and awards
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