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I am a dynamic and detail-oriented Creative Director with 15+ years of experience specializing in luxury branding and digital campaigns. I’ve led creative teams in Shanghai and I’m now based in Kuala Lumpur, focusing on strategic storytelling, design excellence, and delivering premium experiences for international brands. I thrive on guiding creative direction from concept through final delivery, partnering with multidisciplinary teams to ensure brand integrity across campaigns and touchpoints. Beyond campaigns, I’m passionate about comic creation and mentoring, sharing artistic expertise to inspire others and grow creative communities.…I am a dynamic and detail-oriented Creative Director with 15+ years of experience specializing in luxury branding and digital campaigns. I’ve led creative teams in Shanghai and I’m now based in Kuala Lumpur, focusing on strategic storytelling, design excellence, and delivering premium experiences for international brands. I thrive on guiding creative direction from concept through final delivery, partnering with multidisciplinary teams to ensure brand integrity across campaigns and touchpoints. Beyond campaigns, I’m passionate about comic creation and mentoring, sharing artistic expertise to inspire others and grow creative communities.

Lucie Guyard

Creative Director, Art Director, Illustrator, +3

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I am a dynamic and detail-oriented Creative Director with 15+ years of experience specializing in luxury branding and digital campaigns. I’ve led creative teams in Shanghai and I’m now based in Kuala Lumpur, focusing on strategic storytelling, design excellence, and delivering premium experiences for international brands. I thrive on guiding creative direction from concept through final delivery, partnering with multidisciplinary teams to ensure brand integrity across campaigns and touchpoints. Beyond campaigns, I’m passionate about comic creation and mentoring, sharing artistic expertise to inspire others and grow creative communities.…I am a dynamic and detail-oriented Creative Director with 15+ years of experience specializing in luxury branding and digital campaigns. I’ve led creative teams in Shanghai and I’m now based in Kuala Lumpur, focusing on strategic storytelling, design excellence, and delivering premium experiences for international brands. I thrive on guiding creative direction from concept through final delivery, partnering with multidisciplinary teams to ensure brand integrity across campaigns and touchpoints. Beyond campaigns, I’m passionate about comic creation and mentoring, sharing artistic expertise to inspire others and grow creative communities.

Available to hire

I am a dynamic and detail-oriented Creative Director with 15+ years of experience specializing in luxury branding and digital campaigns. I’ve led creative teams in Shanghai and I’m now based in Kuala Lumpur, focusing on strategic storytelling, design excellence, and delivering premium experiences for international brands. I thrive on guiding creative direction from concept through final delivery, partnering with multidisciplinary teams to ensure brand integrity across campaigns and touchpoints.

Beyond campaigns, I’m passionate about comic creation and mentoring, sharing artistic expertise to inspire others and grow creative communities.

Skills

Brand Identity

Branding

Illustration

Editorial Illustration

Web Design

Experience Level

Brand Identity

Expert

Branding

Expert

Illustration

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Art Curator at Greater Action NGO

January 1, 2023 - Present

Curated and coordinated a multi-artist exhibition in Kuala Lumpur, managing artist relations, venue logistics, communication materials, and event promotion.

Content Creator / Illustrator at La Gazette de Kuala Lumpur

January 1, 2023 - Present

Produce recurring comic editorial content exploring cultural and lifestyle themes for the publication.

Lecturer / Workshop Speaker at Alliance Française China

January 1, 2016 - December 31, 2020

Delivered talks and workshops across multiple Chinese cities on illustration, comics, creativity, and visual storytelling; led educational workshops promoting artistic confidence, storytelling, and French cultural engagement.

Creative Director at Industria

May 1, 2015 - June 1, 2021

Lead the agency’s creative department across integrated campaigns, digital content, branding, social media, motion, and experiential projects for international clients. Manage multidisciplinary teams and foster collaboration, creative growth, and high-quality execution. Drive creative strategy and visual direction from concept development through final delivery across multiple concurrent projects. Partner with project management and leadership to align output with client objectives, timelines, and business goals. Oversee quality control and brand consistency across all campaign touchpoints and channels. Introduced AI-enhanced creative workflows and ideation processes to improve efficiency and innovation. Guide pitch development, moodboarding, conceptual direction, and campaign storytelling for regional and international brands.

Founder & Content Creator at LaPtiteLu

January 1, 2014 - Present

Created and developed LaPtiteLu, an original comic and storytelling platform with an audience of 20K+ followers on WeChat. Self-published three comic books in China and published a fourth book with French publisher Le Chêne. Organized exhibitions and showcased personal artwork across Shanghai, Beijing, Chengdu, Suzhou, and other Chinese cities. Built a recognizable personal creative brand combining illustration, storytelling, humor, and cultural commentary.

Senior Art Director (Freelance) at Leo Burnett Singapore / Publicis Group

September 1, 2013 - May 1, 2015

Supported the creative team on global campaigns for SK-II, including the relaunch of PITERA and GenOptics. Developed conceptual moodboards, visual storytelling frameworks, benchmarks, and campaign directions. Produced storyboards and visual sketches to support campaign development and production alignment. Ensured creative consistency across print, digital, and retail assets within a luxury beauty environment.

Senior Art Director at Mazarine

October 1, 2010 - September 1, 2013

Led creative development for luxury and lifestyle clients across branding, digital content, video, campaigns, and 360° experiences. Contributed strategic and conceptual thinking during pitches, brainstorming sessions, and campaign kickoffs.

Art Director & Head of Creative at Mei.com

January 1, 2010 - December 31, 2012

Led a team of designers and oversaw the company’s full creative ecosystem including web design, app design, digital campaigns, photoshoots, print, and branded content. Directed the creative vision for seasonal campaigns, luxury sales events, and digital experiences. Collaborated cross-functionally with marketing, merchandising, IT, and production teams to deliver fast-paced e-commerce campaigns and experiences; reported to the CEO and participated in strategic leadership meetings.

Art Director at Myfab.com

January 1, 2008 - December 31, 2010

Managed graphic designers and photo retouchers; oversaw creative planning and production workflows. Directed website redesign initiatives and supervised the visual identity across digital platforms and marketing campaigns. Introduced cross-department creative workflows to improve collaboration between design, marketing, sales, and IT; led art direction for monthly photoshoots and campaign production.

Graphic Designer at Vente-privee.com

September 1, 2007 - September 1, 2010

Created campaign visuals, layouts, retouching, and branded assets for major international fashion and lifestyle brands; collaborated with sales teams and photography departments to develop visually engaging e-commerce campaigns; supported art direction for commercial shoots and digital sales events.