I'm Kamila Lipinska, a commercial marketing and customer engagement professional with experience in omnichannel campaigns, brand activation and commercial strategy within the retail and beauty industry. I excel at turning data into actionable insights, optimizing marketing spend, and collaborating across teams to deliver customer-centric experiences and measurable business impact.…

Kamila Lipinska

I'm Kamila Lipinska, a commercial marketing and customer engagement professional with experience in omnichannel campaigns, brand activation and commercial strategy within the retail and beauty industry. I excel at turning data into actionable insights, optimizing marketing spend, and collaborating across teams to deliver customer-centric experiences and measurable business impact.…

Available to hire

I’m Kamila Lipinska, a commercial marketing and customer engagement professional with experience in omnichannel campaigns, brand activation and commercial strategy within the retail and beauty industry.

I excel at turning data into actionable insights, optimizing marketing spend, and collaborating across teams to deliver customer-centric experiences and measurable business impact.

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Skills

Experience Level

Language

English
Fluent
Polish
Fluent

Work Experience

E-commerce Assistant at Douglas
September 1, 2020 - June 30, 2023
Supported digital campaigns and promotions; analysed website performance and customer behaviour; assisted pricing and promotional strategy; prepared performance reports for business decisions.
Campaign Analyst at Douglas Online
September 1, 2020 - June 30, 2023
Analysed supplier campaigns and activation performance; prepared performance reports for decision-making; supported pricing and promotional strategy; provided insights to optimise campaigns.
Supplier Brand Activation Specialist at Douglas Online
September 1, 2020 - June 30, 2023
Supported omnichannel supplier brand activation initiatives; built and maintained relationships with supplier partners through regular business meetings; identified commercial opportunities and drove investment in marketing activations; collaborated on annual trade marketing plans, promotional calendars and brand visibility initiatives; managed brand budgets and optimised marketing spend; prepared commercial proposals, activation plans and post-campaign recommendations; analysed brand and campaign performance to identify drivers of sale and delivered insights to support commercial decision-making; monitored KPIs to improve campaign effectiveness.

Education

BA (Hons) Event, Venue and Experience Management at Birmingham City University (the UK)
January 11, 2030 - July 3, 2026
MSc Management: Strategy and Innovation at Kozminski University & Copenhagen Business School
January 11, 2030 - July 3, 2026

Qualifications

IELTS Academic - Band 8
January 1, 2025 - July 3, 2026
Foundations of Digital Marketing and E-commerce
January 1, 2023 - July 3, 2026
Integrated Marketing Communication: Advertising, PR, Digital Marketing and more
January 1, 2023 - July 3, 2026
Excel Fundamentals for Data Analysis
January 1, 2023 - July 3, 2026
Trend Watching
January 1, 2023 - July 3, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Other

Skills

Experience Level