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I'm a Creative Director with 16 years of experience leading branding, packaging, and art direction for major FMCG brands (Danone, PepsiCo, Lindt, Lanjarón). I combine strategic vision, senior aesthetics, and generative AI tools to deliver high-impact commercial projects. I am focused on leading hybrid UX/UI + branding teams.…

ALIN OANCEA

Creative Director, Brand Designer, UI Designer, +2

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I'm a Creative Director with 16 years of experience leading branding, packaging, and art direction for major FMCG brands (Danone, PepsiCo, Lindt, Lanjarón). I combine strategic vision, senior aesthetics, and generative AI tools to deliver high-impact commercial projects. I am focused on leading hybrid UX/UI + branding teams.…

Available to hire

I’m a Creative Director with 16 years of experience leading branding, packaging, and art direction for major FMCG brands (Danone, PepsiCo, Lindt, Lanjarón).
I combine strategic vision, senior aesthetics, and generative AI tools to deliver high-impact commercial projects. I am focused on leading hybrid UX/UI + branding teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Freelance Brand Direction at Independent Clients

January 1, 2022 - Present

Developed comprehensive visual identities and 360º branding strategies (Cultropia, Garrules). Provided strategic packaging design and end-to-end consultancy, integrating generative AI into the creative process.

Director Creativo — Dirección de Marca at Own-brand / Clientes propios

January 1, 2022 - Present

Desarrollo de identidades visuales completas y branding 360º para clientes propios (Cultropia, Garrules). Diseño estratégico de packaging y asesoramiento end-to-end con integración de IA generativa.

Associate Creative Director at Comunitics — Design Agency

January 1, 2017 - January 1, 2022

Supervised and directed branding and graphic design projects for a multi-sector client portfolio. Led user-centered digital interface design, integrating usability testing and product metrics analysis. Spearheaded UX/UI design initiatives, incorporating user research and data-driven metrics.

Director Creativo Asociado at Comunitics

January 1, 2017 - January 1, 2022

Supervisión y dirección de proyectos de branding y diseño gráfico para cartera de clientes multisector. Liderazgo en diseño de interfaces digitales centradas en el usuario, integrando pruebas de usabilidad y análisis de métricas de producto.

Senior Designer / Creative Director at Ademasde — Brand & Packaging Agency

January 1, 2014 - January 1, 2017

Led creative teams in brand and product development for retail and multinational HORECA clients. Developed packaging for Lanjarón and other market-leading brands, achieving high approval rates in tasting and shelving, including award-winning projects. Designed mass-consumption FMCG packaging, including final artwork (FA), color separation (CMYK/Pantone), and technical adaptation for 3D thermal deformation processes. Redesigned internal workflows, successfully reducing delivery times.

Diseñador Senior / Director Creativo at Ademasde

January 1, 2014 - January 1, 2017

Dirección de equipos creativos en el desarrollo de marca y producto para retail y multinacionales del sector HORECA. Desarrollo de packaging para Lanjarón y otras marcas líderes, consiguiendo altas tasas de aprobación en tasting y shelving, incluyendo proyectos premiados.

UI/UX Designer at Parcu Websol

January 1, 2013 - January 1, 2014

Implemented user-centered design (UCD) methodologies to identify core pain points and propose solutions. Conducted user research, usability testing, and interactive prototyping to validate web and mobile concepts.

Diseñador UI/UX at Parcu Websol

January 1, 2013 - January 1, 2014

Implementación de metodologías de diseño centrado en el usuario, investigación de usuarios, pruebas de usabilidad y prototipado interactivo para validar conceptos web y móvil.

Designer at Icarom

January 1, 2009 - January 1, 2013

Performed technical reviews of files for offset and digital printing, ensuring production accuracy. Developed web and mobile interfaces optimized for intuitive, cross-platform navigation.

Diseñador at Icarom

January 1, 2009 - January 1, 2013

Revisión técnica de archivos para impresión offset y digital, garantizando precisión en producción. Desarrollo de interfaces web y móvil optimizadas multiplataforma.