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NYC-based creative lead known for steering client-facing creative, running tight on-set direction, and delivering refined, fashion-forward visually inspiring storytelling. Brings a design-centric approach across web, social, and new experiential AI platforms—building 360º campaigns that move quickly, look elevated, and land with impact. Leads creative teams end-to-end (concept, production, and polished delivery), partners closely with cross-functional stakeholders, and consistently delivers presentation-ready assets with a high-craft, brand-consistent standard.…NYC-based creative lead known for steering client-facing creative, running tight on-set direction, and delivering refined, fashion-forward visually inspiring storytelling. Brings a design-centric approach across web, social, and new experiential AI platforms—building 360º campaigns that move quickly, look elevated, and land with impact. Leads creative teams end-to-end (concept, production, and polished delivery), partners closely with cross-functional stakeholders, and consistently delivers presentation-ready assets with a high-craft, brand-consistent standard.

Caffey

Creative Director, Art Director, Designer, +5

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NYC-based creative lead known for steering client-facing creative, running tight on-set direction, and delivering refined, fashion-forward visually inspiring storytelling. Brings a design-centric approach across web, social, and new experiential AI platforms—building 360º campaigns that move quickly, look elevated, and land with impact. Leads creative teams end-to-end (concept, production, and polished delivery), partners closely with cross-functional stakeholders, and consistently delivers presentation-ready assets with a high-craft, brand-consistent standard.…NYC-based creative lead known for steering client-facing creative, running tight on-set direction, and delivering refined, fashion-forward visually inspiring storytelling. Brings a design-centric approach across web, social, and new experiential AI platforms—building 360º campaigns that move quickly, look elevated, and land with impact. Leads creative teams end-to-end (concept, production, and polished delivery), partners closely with cross-functional stakeholders, and consistently delivers presentation-ready assets with a high-craft, brand-consistent standard.

Available to hire

NYC-based creative lead known for steering client-facing creative, running tight on-set direction, and delivering refined, fashion-forward visually inspiring storytelling. Brings a design-centric approach across web, social, and new experiential AI platforms—building 360º campaigns that move quickly, look elevated, and land with impact.

Leads creative teams end-to-end (concept, production, and polished delivery), partners closely with cross-functional stakeholders, and consistently delivers presentation-ready assets with a high-craft, brand-consistent standard.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Associate Creative Director at SKETCHDECK

January 1, 2026 - Present

Led creative teams across 360º campaigns—directing teams, shaping concepts, and managing client-facing communication to ensure deliverables meet high-craft standards. Drove on-set direction for photo and video shoots by collaborating with photographers, stylists, and producers to execute the creative vision with consistency and elevated visual storytelling. Delivered polished, presentation-ready assets across Figma, Adobe Creative Suite, and presentation platforms (Google Slides, Microsoft Office, Keynote).

SketchDeck Creative Consultant at SketchDeck

January 1, 2026 - Present

Support ongoing production work, refine and elevate design quality, and ensure deliverables align with client brand guidelines and SketchDeck creative standards. Collaborate across multiple brands and visual systems, using Figma, Adobe Creative Suite, Google Slides, and PowerPoint to craft engaging presentations and campaigns. Expand and elevate design standards across accounts while maintaining consistency, clarity, and polished detail in all outputs.

Associate Creative Director at TAG (UK)

March 1, 2025 - December 1, 2025

Directed omni-channel campaigns with cinematic storytelling and motion design that resonate across global audiences. Partnered with Creative Director and cross-functional teams to deliver cohesive omni-channel brand experiences. Balanced hands-on creative execution with strategic oversight, ensuring every deliverable was impactful, on-brand, and consumer-centric.

Associate Creative Director at Evolus | Jeuveau

July 1, 2023 - January 1, 2025

Led design and rollout of digital activations, product packaging, and retail experiences for a fast-growth B2B CPG brand. Elevated the brand’s creative vision by blending consumer insights, industry trends, and cultural cues into aspirational, modern design. Mentored a team of designers and art directors, fostering a collaborative studio culture focused on growth and excellence. Championed inclusive storytelling, increasing brand affinity among diverse audiences while driving measurable business results.

Associate Creative Director at Sephora

February 1, 2023 - April 1, 2023

Guided the creation of a Digital Style Guide to streamline design workflows, ensuring brand consistency across touchpoints. Conducted user research and testing to align Sephora’s digital tools with consumer needs, enhancing the customer journey online. Directed multidisciplinary teams to execute high-quality design solutions on fast-turn projects.

Senior Art Director at Verizon

May 1, 2022 - December 1, 2022

Developed and implemented a refreshed brand identity system used across digital, print, and experiential platforms. Partnered with in-house and agency leadership to translate marketing objectives into unified campaigns that elevated the consumer experience. Oversaw creative teams producing technically precise, visually striking design across channels.

ICP Creative Art Director at House of Creed

June 1, 2019 - April 1, 2020

Directed seasonal packaging, photo shoots, and omni-channel creative campaigns reinforcing Creed’s luxury positioning. Managed designers, photographers, and retouchers while balancing budgets on tight timelines. Redesigned the website and produced digital content for global markets, aligning with brand strategy and high-end retail execution.

Associate Creative Director at Wednesday Agency (Client: Sephora)

June 1, 2019 - July 1, 2019

Led concept-to-launch development for two campaigns across e-commerce, social media, and retail activations. Produced pitch decks, live assets, and interactive experiences under tight timelines.

Creative Director at House of Creed | ICP

June 1, 2019 - April 1, 2020

Directed seasonal packaging, photo shoots, and omni-channel creative campaigns that reinforced Creed’s luxury positioning. Managed designers, photographers, and retouchers while balancing budgets on tight timelines. Redesigned website and produced digital content for global markets, aligning with brand strategy and high-end retail execution.

Digital Art Director at Estee Lauder / La Mer

November 1, 2018 - September 1, 2017

Partnered with global teams to deliver seasonal and weekly campaigns across packaging, digital, and retail platforms. Designed e-commerce and UI/UX layouts for key partners including Sephora and Mr. Porter. Updated websites and guidelines, and directed junior designers on campaign strategy and UI.

Digital Art Director at Eileen Fisher

October 1, 2018 - June 1, 2019

Designed 360º digital campaigns across web, email, ads, and socials to build consumer engagement and retention. Translated marketing goals into visually compelling creative reflecting the brand’s modern aesthetic.

Senior Art Director at Designow | NYC Alliance

September 1, 2017 - October 1, 2018

Translated B2B business and marketing objectives into clear, compelling, and intuitive UI/UX for DTC sites. Elevated brand identity of multiple knitwear brands (e.g., 525America and 89th+Madison) through detailed art direction. Managed a team of designers and a video editor, ensuring on-brand, on-time execution.

Senior Art Director at DesignNow | NYC Alliance

September 1, 2017 - October 1, 2018

Translated B2B business and marketing objectives into clear, compelling, visually-engaging UI/UX for DTC sites. Elevated brand identity of multiple knitwear brands, such as 525America and 89th+Madison, with keen, detailed art direction. Managed a team of designers and a video editor to ensure on-brand, timely outputs.

Digital Art Director at La Mer | Estée Lauder

November 1, 2016 - September 1, 2017

Digital Art Director / Sr. Designer at Calvin Klein / PVH

September 1, 2014 - September 1, 2016

Spearheaded global omni-channel creative for #mycalvins, unifying packaging, retail, and digital execution across regions. Directed UI/UX upgrades that boosted conversion rates by 8% quarterly. Led creative migration to a responsive e-commerce site, elevating the global consumer experience.

Digital Art Director / Senior Designer at Calvin Klein / PVH

September 1, 2014 - September 1, 2016

Spearheaded global omni-channel creative for #mycalvins, unifying packaging, retail, and digital execution across regions. Directed UI/UX upgrades that boosted conversion rates. Led creative migration to a responsive e-commerce site, elevating consumer experience globally.