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Hi, I’m Subin J. Hwang, a product designer with a strong foundation in UX/UI, web, and visual design. I create end-to-end digital experiences across web, app, and e-commerce platforms. I approach design as a problem-solving practice, focusing on understanding user needs, shaping clear user journeys and flows, and translating complex problems into intuitive solutions. I’ve worked in startup environments and collaborated with beauty and retail brands to deliver user-centered designs aligned with real business goals.…Hi, I’m Subin J. Hwang, a product designer with a strong foundation in UX/UI, web, and visual design. I create end-to-end digital experiences across web, app, and e-commerce platforms. I approach design as a problem-solving practice, focusing on understanding user needs, shaping clear user journeys and flows, and translating complex problems into intuitive solutions. I’ve worked in startup environments and collaborated with beauty and retail brands to deliver user-centered designs aligned with real business goals.

Subin J. Hwang

Product Designer, Designer, UI Designer, +2

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Hi, I’m Subin J. Hwang, a product designer with a strong foundation in UX/UI, web, and visual design. I create end-to-end digital experiences across web, app, and e-commerce platforms. I approach design as a problem-solving practice, focusing on understanding user needs, shaping clear user journeys and flows, and translating complex problems into intuitive solutions. I’ve worked in startup environments and collaborated with beauty and retail brands to deliver user-centered designs aligned with real business goals.…Hi, I’m Subin J. Hwang, a product designer with a strong foundation in UX/UI, web, and visual design. I create end-to-end digital experiences across web, app, and e-commerce platforms. I approach design as a problem-solving practice, focusing on understanding user needs, shaping clear user journeys and flows, and translating complex problems into intuitive solutions. I’ve worked in startup environments and collaborated with beauty and retail brands to deliver user-centered designs aligned with real business goals.

Available to hire

Hi, I’m Subin J. Hwang, a product designer with a strong foundation in UX/UI, web, and visual design. I create end-to-end digital experiences across web, app, and e-commerce platforms.

I approach design as a problem-solving practice, focusing on understanding user needs, shaping clear user journeys and flows, and translating complex problems into intuitive solutions. I’ve worked in startup environments and collaborated with beauty and retail brands to deliver user-centered designs aligned with real business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Product Designer at Yepo Cosmetics

September 1, 2025 - March 1, 2026

Improved the e-commerce experience, contributing to a +57.9% increase in conversion rate and a +43.1% increase in revenue per visit according to Square analytics. Rebuilt site structure and information architecture, implemented SEO best practices, and achieved month-over-month traffic growth to 2.6K unique visits and 9.1K page views. Designed end-to-end e-commerce experiences across site layout, product pages, banners, and promotional assets, including posters and materials for online and in-store use. Managed design for a catalog of 3,000+ products and supported a live site with 10,000+ visits and 60,000+ page views in the last 30 days, sustaining 200+ orders over a 3-month period.

Lead Product Designer at Volt Energy

June 1, 2025 - Present

Led the end-to-end design of the MVP energy procurement website, contributing to the launch of the initial live version. Defined information architecture and user flows, and created wireframes and interactive prototypes to help define early product direction. Collaborated with founders and a full-stack developer to translate user and business needs into intuitive design solutions. Contributed to the ongoing design of an energy investment app in development. Analyzed post-launch usage with Google Analytics 4, supporting a live site with 156 active users, ~23 seconds average engagement, and 1,000+ events; stakeholders reported improved usability.

Graphic Designer at Hanmaum Church

October 1, 2022 - August 1, 2025

Designed ongoing visual assets for recurring programs and events, including banners and posters. Led branding and end-to-end design for the first North Carolina Young Adult Conference (NCYA), serving 200+ attendees across 14 organizations.