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Hi there! I’m Prakruti Soni, a Digital Marketing Specialist based in Toronto with 5 years of experience planning, executing, and optimizing paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360 for enterprise and growth-focused brands. I have managed campaigns supporting over CAD 5M in annual media investments, driving performance through audience segmentation, A/B testing, conversion optimization, and data-driven decision making. I’m passionate about building high-performing acquisition campaigns through continuous testing, creative optimization, and measurable business outcomes, and I enjoy collaborating with cross-functional teams to translate analytics into action and growth.…Hi there! I’m Prakruti Soni, a Digital Marketing Specialist based in Toronto with 5 years of experience planning, executing, and optimizing paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360 for enterprise and growth-focused brands. I have managed campaigns supporting over CAD 5M in annual media investments, driving performance through audience segmentation, A/B testing, conversion optimization, and data-driven decision making. I’m passionate about building high-performing acquisition campaigns through continuous testing, creative optimization, and measurable business outcomes, and I enjoy collaborating with cross-functional teams to translate analytics into action and growth.

Prakriti Soni

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi there! I’m Prakruti Soni, a Digital Marketing Specialist based in Toronto with 5 years of experience planning, executing, and optimizing paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360 for enterprise and growth-focused brands. I have managed campaigns supporting over CAD 5M in annual media investments, driving performance through audience segmentation, A/B testing, conversion optimization, and data-driven decision making. I’m passionate about building high-performing acquisition campaigns through continuous testing, creative optimization, and measurable business outcomes, and I enjoy collaborating with cross-functional teams to translate analytics into action and growth.…Hi there! I’m Prakruti Soni, a Digital Marketing Specialist based in Toronto with 5 years of experience planning, executing, and optimizing paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360 for enterprise and growth-focused brands. I have managed campaigns supporting over CAD 5M in annual media investments, driving performance through audience segmentation, A/B testing, conversion optimization, and data-driven decision making. I’m passionate about building high-performing acquisition campaigns through continuous testing, creative optimization, and measurable business outcomes, and I enjoy collaborating with cross-functional teams to translate analytics into action and growth.

Available to hire

Hi there! I’m Prakruti Soni, a Digital Marketing Specialist based in Toronto with 5 years of experience planning, executing, and optimizing paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360 for enterprise and growth-focused brands. I have managed campaigns supporting over CAD 5M in annual media investments, driving performance through audience segmentation, A/B testing, conversion optimization, and data-driven decision making.

I’m passionate about building high-performing acquisition campaigns through continuous testing, creative optimization, and measurable business outcomes, and I enjoy collaborating with cross-functional teams to translate analytics into action and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant at Remote Freelance Marketing Consultant

September 1, 2025 - Present

Planned, launched, and optimized Google Ads and Meta advertising campaigns focused on lead generation and customer acquisition. Created campaign creatives, landing pages, and marketing assets using Canva and AI-assisted design tools. Implemented Google Analytics 4 and Google Tag Manager to improve conversion tracking and attribution. Built executive dashboards measuring acquisition cost, conversion rate, ROAS, and marketing performance. Increased organic website traffic by 35% through SEO optimization, landing page improvements, and content strategy. Delivered ongoing optimization recommendations based on campaign performance and customer behavior.

Marketing Campaign Analyst at Kepler Group

February 1, 2025 - September 1, 2025

Managed and optimized enterprise paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and DV360. Conducted campaign performance analysis for advertisers investing over CAD $5M annually, identifying optimization opportunities that improved campaign efficiency. Performed audience segmentation, A/B testing, bid optimization, and creative performance analysis, reducing CPA by 18%. Validated campaign tracking, pixels, conversion events, and measurement frameworks using Google Tag Manager and Campaign Manager 360. Built automated performance dashboards using Google Analytics 4, Looker Studio, Campaign Manager 360, Excel, and Power BI, reducing reporting time by 50%.

Senior Digital Marketing Specialist at WPP Media

March 1, 2022 - June 30, 2024

Managed multi-channel digital advertising campaigns across Google Search, YouTube, Display, Meta, and Programmatic platforms for enterprise clients. Overseen campaign launches, budget pacing, creative implementation, audience targeting, and ongoing optimization. Executed A/B testing for audience targeting, bidding strategies, messaging, and creative assets to improve campaign performance. Built executive reporting dashboards using GA4, Adobe Analytics, Looker Studio, and Excel, reducing manual reporting by 40%. Conducted attribution analytics, customer journey evaluation, and conversion optimization across multiple industries including retail, financial services, FMCG, and e-commerce.

Digital Marketing Coordinator at FCB Kinnect

March 1, 2020 - March 1, 2022

Supported execution of 20 digital advertising campaigns each month across Google Search, YouTube, Display, Meta, and Programmatic platforms for enterprise clients. Coordinated campaign setup, QA, creative approvals, traffic kick-off activities. Assisted with campaign optimization, reporting, and performance analysis. Worked with creative teams to ensure advertising assets aligned with campaign objectives and platform specifications.