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Creative and diverse womenswear designer with 12 years of experience across commercial contemporary womenswear, high-end directional womenswear, evening wear and bridal wear. Instinct for trend direction, colour, print and keen eye for details and quality. Experienced in designing across multiple product categories including menswear. Gained a high level of experience in creative direction and managing monthly collections from initial concept to end production. I have built strong relationships with production manufacturers throughout my career, ensuring successful delivery of collections. What drives me most is collaboration and working alongside passionate, creative and innovative people, sharing knowledge, mentoring teams, and continuing to learn and grow. With strong leadership capabilities and a background that includes over 10 years of retail experience, I bring both creative expertise and deep understanding of the customer journey.…Creative and diverse womenswear designer with 12 years of experience across commercial contemporary womenswear, high-end directional womenswear, evening wear and bridal wear. Instinct for trend direction, colour, print and keen eye for details and quality. Experienced in designing across multiple product categories including menswear. Gained a high level of experience in creative direction and managing monthly collections from initial concept to end production. I have built strong relationships with production manufacturers throughout my career, ensuring successful delivery of collections. What drives me most is collaboration and working alongside passionate, creative and innovative people, sharing knowledge, mentoring teams, and continuing to learn and grow. With strong leadership capabilities and a background that includes over 10 years of retail experience, I bring both creative expertise and deep understanding of the customer journey.

Krupi Kim Kapadia

Designer, Creative Director, Art Director, +2

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Creative and diverse womenswear designer with 12 years of experience across commercial contemporary womenswear, high-end directional womenswear, evening wear and bridal wear. Instinct for trend direction, colour, print and keen eye for details and quality. Experienced in designing across multiple product categories including menswear. Gained a high level of experience in creative direction and managing monthly collections from initial concept to end production. I have built strong relationships with production manufacturers throughout my career, ensuring successful delivery of collections. What drives me most is collaboration and working alongside passionate, creative and innovative people, sharing knowledge, mentoring teams, and continuing to learn and grow. With strong leadership capabilities and a background that includes over 10 years of retail experience, I bring both creative expertise and deep understanding of the customer journey.…Creative and diverse womenswear designer with 12 years of experience across commercial contemporary womenswear, high-end directional womenswear, evening wear and bridal wear. Instinct for trend direction, colour, print and keen eye for details and quality. Experienced in designing across multiple product categories including menswear. Gained a high level of experience in creative direction and managing monthly collections from initial concept to end production. I have built strong relationships with production manufacturers throughout my career, ensuring successful delivery of collections. What drives me most is collaboration and working alongside passionate, creative and innovative people, sharing knowledge, mentoring teams, and continuing to learn and grow. With strong leadership capabilities and a background that includes over 10 years of retail experience, I bring both creative expertise and deep understanding of the customer journey.

Available to hire

Creative and diverse womenswear designer with 12 years of experience across commercial contemporary womenswear, high-end directional womenswear, evening wear and bridal wear. Instinct for trend direction, colour, print and keen eye for details and quality.

Experienced in designing across multiple product categories including menswear. Gained a high level of experience in creative direction and managing monthly collections from initial concept to end production. I have built strong relationships with production manufacturers throughout my career, ensuring successful delivery of collections. What drives me most is collaboration and working alongside passionate, creative and innovative people, sharing knowledge, mentoring teams, and continuing to learn and grow. With strong leadership capabilities and a background that includes over 10 years of retail experience, I bring both creative expertise and deep understanding of the customer journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Designer at Romy The Brand

January 1, 2025 - Present

Developed, conceptualised and drove a cohesive range and vision, working with Creative Director. Researched local and overseas markets, trend colours and shapes, and presented findings and ideas. Created seasonal concepts, mood boards, colour palettes, and product direction aligned with brand DNA. Produced hand-drawn designs and CAD drawings to realise collections, and developed colours, prints, embroidery and embellishment. Led print development and liaised with print designers; managed print placements and beading patterns. Collaborated with production, garment technicians, and offshore suppliers to bring collections to life.

Senior Designer at Sheike

July 1, 2024 - Present

Led the development of seasonal collections across multiple product categories, translating brand vision, global trends and customer insights into commercially successful ranges. Collaborated with the Lead Designer to shape seasonal direction, refine concepts, and deliver cohesive collections aligned with the brand DNA. Drove trend forecasting, market analysis, and competitor research across local and international markets to strengthen brand positioning. Oversaw all stages of product development from concept and hand sketches to CADs and print direction, fabric sourcing, trim development, technical specifications, fittings and final production. Conducted weekly fit sessions with Product Development, Buying, and Production teams to ensure exceptional fit, quality, commercial viability, and speed to market. Maintained brand integrity by balancing creative innovation with commercial performance, delivering trend-driven collections. Mentored junior designers to ensure the brand's aestheti

Designer at Camilla May – Aug 2024

May 1, 2024 - August 31, 2024

Researching, trend forecasting and mood board creation. Working closely with the Head Designer and team to develop prints and styles in line with range direction. Creating mockups of print placements/boarders and trims on CAD. Creating tech packs ready to send to suppliers including BOMs, construction, print placement and embellishment. Detailed CAD sketching.

Freelance Designer at Seven Wonders / Runway The Label

May 1, 2024 - September 30, 2024

Researching, trend forecasting and mood board creation for High Summer collection. Research colours, prints, silhouettes in line with proposed range direction. Design and hand sketch a 40-look range with prints, colours, fabric and knit suggestion. Creating mocks of print placement/boarders and trims CAD. Creating Tech packs and specs ready for hand over to garment technicians and suppliers. Assisting in fits with garment technicians. Working with CEO, Managing Director and Head of Buying for Middle East market.

Freelance Designer at Camilla

May 1, 2024 - August 31, 2024

Designer at Forever New

March 1, 2024 - July 31, 2024

Leading the Design Direction for the Middle East market in PM wear; research, trend forecasting, colour palette and mood board creation. Conceptualising Middle East capsule collections by producing designs by hand sketching, CAD drawing and draping. Responsible for developing colours and prints, embroidery and embellishment; print development and liaising with print designer; print placements and beading patterns. Creating tech packs and specs for hand over to suppliers; assisting in fits with garment technicians.

Freelance Designer at Forever New

March 1, 2024 - July 31, 2024

Leading the Design Direction for the Middle East Clientele in PM wear. Researching, trend forecasting, colour palette and mood board creation. Conceptualising Middle East capsule collections by producing designs by hand sketching, CAD drawing and draping. Responsible for developing colours and prints, embroidery and embellishment. Creating tech packs and specs for hand over to suppliers. Assisting in fits with garment technicians. Working with CEO, Managing Director and Head of Buying to conceptualise and grow the Middle East market.

Freelance Designer at Runway The Label

June 1, 2023 - August 31, 2023

Researching, trend forecasting and mood board creation for launch. Conceptualising and designing a menswear capsule collection by hand and CAD. Developing colours and prints. Creating tech packs and specs for hand over to suppliers. Assisting in fittings with garment technicians. Conceptualising bridesmaids collection with guidance from Creative Director.

Designer at Studio Lexi

January 1, 2020 - July 1, 2024

Led the creative direction and vision of the brand, ensuring consistency across design, marketing, and public-facing outputs. Oversaw seasonal concept development including trend research, colour, print and mood board creation aligned to brand DNA. Drove end-to-end collection development from concept to final product, ensuring fit, quality, and aesthetic standards. Managed and mentored the Design team, overseeing workflow, deadlines and creative output across all stages of development. Collaborated with cross-functional teams to develop brand campaigns, marketing communications, and seasonal storytelling. Led design execution using hand sketching, CAD, and draping, and oversaw translation into technical packs. Worked with garment technicians to manage fittings from first fit through to SMS and photoshoot samples, ensuring design integrity. Editorial and campaign execution including lookbook concepts, location scouting, and creative production. Selected and briefed models, hair & makeup

Senior Designer at Australian Fashion Labels

June 1, 2018 - August 31, 2020

W orked closely with Head Designer and design team to facilitate the entire development process and promote the brand's vision and voice. Concepting each monthly range, researching trends, mood boards, and communicating the brand’s look and aesthetic. Creating and producing designs by hand or CAD and ensuring alignment with the design brief. Attending fittings and coordinating with garment technicians to ensure styles are represented as intended. Managing supplier conversations around costings, margins, and timelines; supporting design team with workload and deadlines.

Design Assistant at Australian Fashion Labels

October 1, 2015 - May 31, 2018

Concepting monthly ranges, researching trends, mood board creation, and developing colors and prints in line with range direction. Creating and updating tech packs for garment technicians and factories; assisting in prints development and CAD updates; maintaining range boards and attending fittings to record notes. Communicating regularly with suppliers to ensure timeline adherence and cost control.

Design Intern at Josh Goot

June 1, 2014 - September 30, 2014

Assisted Head Designer and Design Team in the development process; contributed to monthly ranges with CAD and hand sketches; liaised with garment technicians and suppliers to ensure design intent and measurements were met.

Design Intern at Michael Lo Sordo

April 1, 2013 - August 31, 2013

Supported design team with trend research, CAD drawings and hand sketches; assisted in fittings and production preparation; helped communicate design intent to technicians.

Design Intern at Camilla

May 1, 2011 - August 31, 2011

Contributed to monthly range concepts, trend research, CAD updates, and communication with garment technicians; assisted in creating and updating tech packs and CADs; maintained CADs for design iterations.