Krupi Kim Kapadia

Developed, conceptualised and drove a cohesive range and vision, working with Creative Director. Researched local and overseas markets, trend colours and shapes, and presented findings and ideas. Created seasonal concepts, mood boards, colour palettes, and product direction aligned with brand DNA. Produced hand-drawn designs and CAD drawings to realise collections, and developed colours, prints, embroidery and embellishment. Led print development and liaised with print designers; managed print placements and beading patterns. Collaborated with production, garment technicians, and offshore suppliers to bring collections to life.

Led the development of seasonal collections across multiple product categories, translating brand vision, global trends and customer insights into commercially successful ranges. Collaborated with the Lead Designer to shape seasonal direction, refine concepts, and deliver cohesive collections aligned with the brand DNA. Drove trend forecasting, market analysis, and competitor research across local and international markets to strengthen brand positioning. Oversaw all stages of product development from concept and hand sketches to CADs and print direction, fabric sourcing, trim development, technical specifications, fittings and final production. Conducted weekly fit sessions with Product Development, Buying, and Production teams to ensure exceptional fit, quality, commercial viability, and speed to market. Maintained brand integrity by balancing creative innovation with commercial performance, delivering trend-driven collections. Mentored junior designers to ensure the brand's aestheti

Researching, trend forecasting and mood board creation. Working closely with the Head Designer and team to develop prints and styles in line with range direction. Creating mockups of print placements/boarders and trims on CAD. Creating tech packs ready to send to suppliers including BOMs, construction, print placement and embellishment. Detailed CAD sketching.