Multilingual Media Intelligence Analyst with experience analysing large volumes of global media coverage and delivering structured insights for international organisations. Fluent in Chinese, English, and Arabic, with strong expertise in multilingual media monitoring, news analysis, and cross-cultural communication. Currently analysing 1000+ global news articles daily, identifying key narratives, reputational risks, and emerging industry trends affecting international brands. Holds an MBA from Jiangnan University (China) and HSK Level 5 certification, with strong understanding of Chinese business culture and digital ecosystems including WeChat, Xiaohongshu, and Douyin.

Asmaa Mostafa

Multilingual Media Intelligence Analyst with experience analysing large volumes of global media coverage and delivering structured insights for international organisations. Fluent in Chinese, English, and Arabic, with strong expertise in multilingual media monitoring, news analysis, and cross-cultural communication. Currently analysing 1000+ global news articles daily, identifying key narratives, reputational risks, and emerging industry trends affecting international brands. Holds an MBA from Jiangnan University (China) and HSK Level 5 certification, with strong understanding of Chinese business culture and digital ecosystems including WeChat, Xiaohongshu, and Douyin.

Available to hire

Multilingual Media Intelligence Analyst with experience analysing large volumes of global media coverage and delivering structured insights for international organisations. Fluent in Chinese, English, and Arabic, with strong expertise in multilingual media monitoring, news analysis, and cross-cultural communication.

Currently analysing 1000+ global news articles daily, identifying key narratives, reputational risks, and emerging industry trends affecting international brands. Holds an MBA from Jiangnan University (China) and HSK Level 5 certification, with strong understanding of Chinese business culture and digital ecosystems including WeChat, Xiaohongshu, and Douyin.

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Language

Arabic
Fluent
Chinese
Fluent
English
Fluent

Work Experience

Media Analyst at A Data Pro
October 1, 2024 - Present
Analyze global media coverage to assess relevance, sentiment, and duplication across multiple industries. Categorise and code news articles using structured frameworks to ensure accurate relevance classification. Conduct multilingual media monitoring (English & Chinese) for international reporting projects. Identify emerging narratives affecting global companies and industries.
Social Media Analyst / Marketing (Freelance) at Upwork
August 1, 2023 - Present
Develop digital content strategies targeting Chinese social media platforms including WeChat, Xiaohongshu, and Douyin. Create social media campaigns and short-form video content to increase audience engagement. Apply SEO and localisation strategies for brands entering the Chinese market. Provide Chinese translation and localisation for marketing content.
Deputy Human Resources Manager at China Chemical Engineering Co., Ltd
January 1, 2022 - May 1, 2023
Supported recruitment and onboarding processes. Managed HR administrative operations and payroll coordination. Ensured compliance with company policies and labour regulations.

Education

MBA – Business Administration at Jiangnan University, China
January 11, 2030 - July 5, 2026
Bachelor’s Degree – Chinese Language at Ain Shams University, Egypt
January 11, 2030 - July 5, 2026
Chinese Language Scholarship Program at Xiamen University, Xiamen, Fujian, China
January 11, 2030 - July 5, 2026

Qualifications

MBA – Business Administration
January 11, 2030 - July 5, 2026
HSK Level 5
January 11, 2030 - July 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services