natasapopovic.com I’m a Senior Visual Designer with almost six years of experience, primarily in branding and visual identity, alongside marketing campaigns, social media, digital content, presentations, event visuals, email design and web assets. I’ve worked with clients across hospitality, entertainment, retail and corporate sectors. This has made me highly adaptable and comfortable stepping into different brand worlds, understanding what makes each one distinctive and translating that into visual communication that feels clear, consistent and specific to the brand. My creative background is combined with a formal education in engineering, so I bring both imagination and structure to my work. I care about how something looks, but also why it exists, who it needs to speak to and how the message can be communicated in the clearest and most engaging way. I enjoy taking projects from the initial idea through to final execution, whether that means developing a creative concept, defining a visual direction or producing a complete set of polished brand assets. I especially enjoy projects where I can create a cohesive visual system across different touchpoints and help a brand feel more memorable, professional and consistent. I’m collaborative, reliable and comfortable working independently, communicating directly with clients and managing projects from concept to delivery. I’m also particularly interested in book cover design and would love to work on projects that combine storytelling, typography and strong visual concepts. **Areas I can help with** Brand identity and visual systems Marketing campaigns Social media and digital content Book cover design Presentations and pitch decks Event branding and visual materials Email and web design assets Print and promotional materials Creative direction and concept development **Employment and project experience** **Senior Visual Designer** Sine Marketing Agency *May 2023 – Present* **Creative Specialist** Victual Visuals *2022 – 2023* **Brand Designer** Woop *2020 – 2022*…natasapopovic.com I’m a Senior Visual Designer with almost six years of experience, primarily in branding and visual identity, alongside marketing campaigns, social media, digital content, presentations, event visuals, email design and web assets. I’ve worked with clients across hospitality, entertainment, retail and corporate sectors. This has made me highly adaptable and comfortable stepping into different brand worlds, understanding what makes each one distinctive and translating that into visual communication that feels clear, consistent and specific to the brand. My creative background is combined with a formal education in engineering, so I bring both imagination and structure to my work. I care about how something looks, but also why it exists, who it needs to speak to and how the message can be communicated in the clearest and most engaging way. I enjoy taking projects from the initial idea through to final execution, whether that means developing a creative concept, defining a visual direction or producing a complete set of polished brand assets. I especially enjoy projects where I can create a cohesive visual system across different touchpoints and help a brand feel more memorable, professional and consistent. I’m collaborative, reliable and comfortable working independently, communicating directly with clients and managing projects from concept to delivery. I’m also particularly interested in book cover design and would love to work on projects that combine storytelling, typography and strong visual concepts. **Areas I can help with** Brand identity and visual systems Marketing campaigns Social media and digital content Book cover design Presentations and pitch decks Event branding and visual materials Email and web design assets Print and promotional materials Creative direction and concept development **Employment and project experience** **Senior Visual Designer** Sine Marketing Agency *May 2023 – Present* **Creative Specialist** Victual Visuals *2022 – 2023* **Brand Designer** Woop *2020 – 2022*WWWW…