Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Nick Morfidis, a content and SEO strategist based in Manchester, United Kingdom. I’ve spent the last five years building brand stories across fashion, beauty, and higher education, initially launching and marketing my own e-commerce brand before moving into in-house roles. I bring a well‑rounded mix of brand strategy, digital marketing, graphic design, and video production to every project. My track record includes 15%+ YoY organic growth and 300,000+ organic sessions from primary content, along with measurable improvements in engagement and conversions through data‑driven optimization and content experimentation.…Hi, I’m Nick Morfidis, a content and SEO strategist based in Manchester, United Kingdom. I’ve spent the last five years building brand stories across fashion, beauty, and higher education, initially launching and marketing my own e-commerce brand before moving into in-house roles. I bring a well‑rounded mix of brand strategy, digital marketing, graphic design, and video production to every project. My track record includes 15%+ YoY organic growth and 300,000+ organic sessions from primary content, along with measurable improvements in engagement and conversions through data‑driven optimization and content experimentation.

Nick Morfidis

Content Strategist, Content Creator, SEO Expert, +2





Hi, I’m Nick Morfidis, a content and SEO strategist based in Manchester, United Kingdom. I’ve spent the last five years building brand stories across fashion, beauty, and higher education, initially launching and marketing my own e-commerce brand before moving into in-house roles. I bring a well‑rounded mix of brand strategy, digital marketing, graphic design, and video production to every project. My track record includes 15%+ YoY organic growth and 300,000+ organic sessions from primary content, along with measurable improvements in engagement and conversions through data‑driven optimization and content experimentation.…Hi, I’m Nick Morfidis, a content and SEO strategist based in Manchester, United Kingdom. I’ve spent the last five years building brand stories across fashion, beauty, and higher education, initially launching and marketing my own e-commerce brand before moving into in-house roles. I bring a well‑rounded mix of brand strategy, digital marketing, graphic design, and video production to every project. My track record includes 15%+ YoY organic growth and 300,000+ organic sessions from primary content, along with measurable improvements in engagement and conversions through data‑driven optimization and content experimentation.

Available to hire

Hi, I’m Nick Morfidis, a content and SEO strategist based in Manchester, United Kingdom. I’ve spent the last five years building brand stories across fashion, beauty, and higher education, initially launching and marketing my own e-commerce brand before moving into in-house roles. I bring a well‑rounded mix of brand strategy, digital marketing, graphic design, and video production to every project.

My track record includes 15%+ YoY organic growth and 300,000+ organic sessions from primary content, along with measurable improvements in engagement and conversions through data‑driven optimization and content experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Executive at UniAdmissions (Medox Tutors Ltd)

April 1, 2025 - Present

Developed and executed content strategies with a primary focus on organic search (70%+ of total site traffic), contributing to 15%+ YoY channel growth in 2025. Researched and published primary content ranking at the top of SERPs, generating 300,000+ organic sessions and ~80 high-quality backlinks. Led an entity gap analysis driving technical SEO and content optimisations that strengthened Knowledge Graph associations and grew AI-generated impressions by 21%. Delivered monthly content performance reports with improvement recommendations; CTA changes implemented from findings grew blog conversions by 8% within six weeks. Owned all graphic design output, producing assets that contributed to 14 B2B deals closed at Beijing International Education Expo 2026. Produced video content for social channels, contributing to 192% organic social session growth and 50% paid search growth YoY. Grew UniAdmissions’ LinkedIn following by 20% in five months.

E-Commerce Assistant at Beauty Works (Ecotrade Europe Ltd)

March 1, 2024 - May 1, 2024

Partnered with an SEO agency to develop and execute strategies, securing first-page rankings across five target keywords. Performed competitor and content gap analysis, producing SEO, UX, and CRO recommendations that grew average session duration by 28% YoY. Created seasonal hero banners that improved CTR by 2.4% YoY.

Career Break

January 1, 2022 - January 1, 2024

Career break to pursue digital marketing training and relocation to the UK.

E-Commerce Business Owner & Independent Fashion Designer at The NP Studio

January 1, 2019 - April 1, 2022

Built and managed an e-commerce store, handling UX to SEO and CRO. Secured partnerships with Luxiders and Vogue UK through digital PR. Designed and ran email and PPC campaigns end to end, generating 15,000€+ in revenue.