Hi, I’m Bijaya Neupane, a performance marketer specializing in high-volume, low-cost lead generation on Meta and Google. I own campaigns end-to-end—from creative ideation and launch to optimization and post-lead analysis—delivering measurable results for SMB clients and guiding sales handoffs with clean attribution. Over five years, I’ve built multi-market funnels and generated 3,000+ travel inquiries at roughly $1.50–$1.90 per lead across SE Asia, Europe, and inbound-tourism markets. I love turning small budgets into efficient, scalable campaigns through rigorous testing, data-driven optimizations, and hands-on collaboration with sales teams.

Bijaya Neupane

Hi, I’m Bijaya Neupane, a performance marketer specializing in high-volume, low-cost lead generation on Meta and Google. I own campaigns end-to-end—from creative ideation and launch to optimization and post-lead analysis—delivering measurable results for SMB clients and guiding sales handoffs with clean attribution. Over five years, I’ve built multi-market funnels and generated 3,000+ travel inquiries at roughly $1.50–$1.90 per lead across SE Asia, Europe, and inbound-tourism markets. I love turning small budgets into efficient, scalable campaigns through rigorous testing, data-driven optimizations, and hands-on collaboration with sales teams.

Available to hire

Hi, I’m Bijaya Neupane, a performance marketer specializing in high-volume, low-cost lead generation on Meta and Google. I own campaigns end-to-end—from creative ideation and launch to optimization and post-lead analysis—delivering measurable results for SMB clients and guiding sales handoffs with clean attribution.

Over five years, I’ve built multi-market funnels and generated 3,000+ travel inquiries at roughly $1.50–$1.90 per lead across SE Asia, Europe, and inbound-tourism markets. I love turning small budgets into efficient, scalable campaigns through rigorous testing, data-driven optimizations, and hands-on collaboration with sales teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Nepali
Advanced
Hindi
Intermediate

Work Experience

Growth, Performance & CRM Lead at Zeta Tours & Travels (Gomayu / Uncover Nepal)
January 1, 2025 - Present
Own end-to-end paid acquisition across Meta and Google for Gomayu and Uncover Nepal; generated 3,000+ travel inquiries at roughly $1.50–1.90 per lead across Vietnam, Thailand, Bali, Maldives, and European audiences. Build multi-market lead-gen funnels (form-fill + WhatsApp/Messenger), then analyzed lead quality post-handoff to tighten targeting and lower cost-per-qualified-lead. Designed Zoho CRM from scratch—lead, contact, and deal modules with campaign, source, and destination attribution—aligning marketing output with the sales pipeline.
Marketing Strategist — Performance, SEO & Education Ops at Digital Gurkha
April 1, 2021 - December 1, 2024
Ran Meta and Google campaigns for the agency’s client base—11.4M+ cumulative impressions on core accounts; scaled a testimonial-video campaign to 4.5M impressions / 2.06M reach for ~$164. Led the education department (team of 5) and recovered declining enrollments by rebuilding ad concepts, sales scripts, and a 6-touch follow-up system; delivered 2,000+ hours of hands-on marketing training. Oversaw SEO and content initiatives that boosted organic growth for multiple clients, including a Nepal medical client and Australian e-commerce store.

Education

Bachelor of Business Studies (BBS) at Tribhuvan University
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services