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I’m Dom Kucz, an experienced Brand & Creative and UX/UI Design professional shaping distinctive brand identities and connected experiences for global tech, national organisations and purpose-led brands. I lead brand systems, governance and design outcomes across marketing, product and digital touchpoints, helping teams deliver high-quality, accessible work at scale while aligning stakeholders around a shared vision. I’ve led brand work at Skyscanner and VisitScotland, mentored teams, and built scalable brand governance. I thrive in complex organisations, turning research and strategy into coherent experiences that connect people with purpose.…I’m Dom Kucz, an experienced Brand & Creative and UX/UI Design professional shaping distinctive brand identities and connected experiences for global tech, national organisations and purpose-led brands. I lead brand systems, governance and design outcomes across marketing, product and digital touchpoints, helping teams deliver high-quality, accessible work at scale while aligning stakeholders around a shared vision. I’ve led brand work at Skyscanner and VisitScotland, mentored teams, and built scalable brand governance. I thrive in complex organisations, turning research and strategy into coherent experiences that connect people with purpose.

Dom Kucz

Creative Director, Brand Designer, UX Designer, +2

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I’m Dom Kucz, an experienced Brand & Creative and UX/UI Design professional shaping distinctive brand identities and connected experiences for global tech, national organisations and purpose-led brands. I lead brand systems, governance and design outcomes across marketing, product and digital touchpoints, helping teams deliver high-quality, accessible work at scale while aligning stakeholders around a shared vision. I’ve led brand work at Skyscanner and VisitScotland, mentored teams, and built scalable brand governance. I thrive in complex organisations, turning research and strategy into coherent experiences that connect people with purpose.…I’m Dom Kucz, an experienced Brand & Creative and UX/UI Design professional shaping distinctive brand identities and connected experiences for global tech, national organisations and purpose-led brands. I lead brand systems, governance and design outcomes across marketing, product and digital touchpoints, helping teams deliver high-quality, accessible work at scale while aligning stakeholders around a shared vision. I’ve led brand work at Skyscanner and VisitScotland, mentored teams, and built scalable brand governance. I thrive in complex organisations, turning research and strategy into coherent experiences that connect people with purpose.

Available to hire

I’m Dom Kucz, an experienced Brand & Creative and UX/UI Design professional shaping distinctive brand identities and connected experiences for global tech, national organisations and purpose-led brands. I lead brand systems, governance and design outcomes across marketing, product and digital touchpoints, helping teams deliver high-quality, accessible work at scale while aligning stakeholders around a shared vision.

I’ve led brand work at Skyscanner and VisitScotland, mentored teams, and built scalable brand governance. I thrive in complex organisations, turning research and strategy into coherent experiences that connect people with purpose.

Language

English

Fluent

Work Experience

Consultancy Brand Experience & Creative Consultant at Self-employed / Consultancy

October 1, 2025 - Present

Work with organisations to shape and strengthen brand experience across marketing, product and digital touchpoints. Align visual identity, messaging and experience into a coherent whole. Lead collaborative discovery, brand strategy, and hands-on creative direction; support teams in evolving brand systems, governance, and scalable workflows to improve quality, accessibility and confidence across channels.

Founding board director - Brand, Experience & Communications at Point Five (CIC)

June 1, 2025 - Present

Leading brand and communications for the revival of the National Ice Climbing Centre as a community-owned climbing hub. Built the brand from the ground up, defining identity, positioning and audience strategy, shaping a consistent experience across digital, campaigns, events and fundraising. Led stakeholder engagement, secured national ambassadors and developed partnership and fundraising assets, introducing clear brand governance and scalable systems to support long-term growth.

Creative & Strategy Director at Limitless

August 1, 2023 - October 31, 2025

Led brand and experience strategy for clients across utilities, tech, finance, legal and FMCG sectors, managing multidisciplinary teams and freelancers. Directed brand development and rebrands alongside UX/UI design for web and digital products, ensuring coherence from visual identity through to interaction. Facilitated structured discovery and service design workshops to translate research and organisational complexity into clear value propositions and end-to-end experience strategies. Strengthened client delivery through improved design ops, workflows and cross-functional collaboration, contributing to wider agency restructuring as part of the leadership team.

Head of Design at VisitScotland

July 1, 2022 - August 31, 2023

Head of Design leading a multidisciplinary team across brand and product, delivering creative for domestic and international audiences. Led a major brand refresh aligned to national strategy, rebuilt the design system and introduced modern tooling and AI-aware workflows. Raised brand and design maturity, embedding clearer ways of working, improving consistency and reducing reliance on external agencies. Remained hands-on across key projects while mentoring designers and facilitating co-creation workshops with partners including City of Edinburgh, EICC and Scottish Enterprise.

UX Design Consultant at You Say Tomato

January 1, 2022 - Present

Advised on experience and product strategy for a government-backed education platform within the DEFRA ecosystem. Led structured stakeholder workshops to surface friction points, align priorities and clarify service direction. Conducted and synthesised user research to translate insight into clear recommendations, informing roadmap decisions and improving cross-team delivery across policy, operations and product stakeholders.

Creative Lead at Skyscanner

December 1, 2015 - July 31, 2022

Led multi-market, multi-channel brand and campaign creative for global B2C and B2B audiences. Directed the global rollout of Skyscanner’s rebrand across marketing touchpoints, combining strategic leadership with hands-on delivery. Conceived and led #WeWill, a video-first social campaign that became the brand’s largest organic video at the time. Managed and mentored a team of designers, working closely with research, product and marketing to deliver insight-led creative at scale.

Senior Designer at Dobbies Garden Centres

January 1, 2014 - December 31, 2015

Delivered marketing and campaign materials across POS, digital, and print, ensuring alignment with brand guidelines. Collaborated with Visual Merchandising and Marketing teams to create visual communications that supported business objectives and enhanced brand impact.

Senior Creative and Interim Head of Marketing at ETOS S. A.

January 1, 2012 - December 31, 2013

Directed brand creative across campaigns and channels while delivering hands-on design for both traditional and digital marketing. Stepped into an interim leadership role managing a multidisciplinary marketing team, combining creative direction with team management to deliver consistent, impactful brand communications nationwide.

Designer and Video Editor at Freelance

January 1, 2007 - December 31, 2014

Worked with a wide range of clients across digital, print, and video, delivering branding, marketing design, and offline editing that honed skills in crafting engaging and impactful visual stories.