Available to hire
Hi, I’m Mihir Soni, a freelance digital marketing consultant specializing in paid media and e-commerce growth for fashion, home goods, and lifestyle brands. I manage paid campaigns, Shopify store oversight, and data-driven reporting independently, delivering measurable improvements for client brands. Based in Galway, Ireland, I offer remote freelance and contract engagements and thrive on CRO, A/B testing, and transparent stakeholder communication, consistently meeting deadlines and driving revenue with minimal team reliance.
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Expert
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Work Experience
Digital Marketing Intern at Krishna Rajaram Ashtekar Jewellers - Pune, India
February 1, 2025 - May 1, 2025Rebuilt and standardized local SEO profiles showroom-wide; boosted 30–60% increase in customer reviews and engagement; drove showroom foot traffic via tailored Google Ads and Meta Ads campaigns across 11 locations; managed online reputation by monitoring and responding to reviews.
Business Development & Pipeline Support at Arriba Labs - Pune, India
April 1, 2024 - December 1, 2024Expanded prospect pipeline by 1,000+ CRM-qualified leads in e-commerce verticals via outbound workflows; ensured zero-friction handoffs between marketing and sales by self-managing scheduling and stakeholder liaison.
Digital Marketing Specialist at Arriba Labs - Pune, India
April 1, 2024 - December 1, 2024Oversaw The India Craft House Shopify store, ensuring order-to-inventory accuracy and proactive fulfillment monitoring; delivered 40%+ ROAS gains through continuous A/B testing and bid-strategy optimization across Google Ads and Meta Ads; drove full-funnel revenue growth across 4–5 accounts; built consolidated reporting dashboards and led on-site CRO improvements.
Social Media Intern at BeyondWalls - Pune, India
January 1, 2024 - March 1, 2024Increased engagement and visibility across 8 real estate client accounts by developing sector-specific content strategies and delivering on-brand creative concepts in Canva.
Digital Marketing Specialist at Arriba Labs - Pune, India
April 1, 2023 - December 1, 2023Established campaign performance baselines for new e-commerce clients; launched Google Ads and Meta Ads campaigns from zero for new accounts; built scalable cross-platform reporting templates in Excel and Google Sheets; identified and corrected inefficiencies to drive ROI improvements.
Education
Bachelor of Business Administration (BBA) at MES Senior College (SPPU) - Pune, India
January 1, 2021 - January 1, 2024MSc in Digital Marketing at University of Galway - Galway, Ireland
January 1, 2025 - July 6, 2026Qualifications
Google Ads Search Certification
January 11, 2030 - July 6, 2026Google Analytics 4 Certification
January 11, 2030 - July 6, 2026Google Ads Apps Certification
January 11, 2030 - July 6, 2026Email Marketing Certification - HubSpot Academy
January 11, 2030 - July 6, 2026Industry Experience
Retail, Real Estate & Construction, Manufacturing, Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
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