I'm a multitalented designer/developer with 12+ years of experience delivering best-in-class user experiences and web design. My work makes a difference: surveys of 1,400 customers rated our products 4.85 stars, and focused product initiatives increased customer retention by 4 points. My work scales: the Capella portfolio spans 5,000+ web products large and small, accessed by thousands of students and B2B customers daily. I verify what I design using qualitative and quantitative metrics, targeted user surveys, and PowerBI data. I build what I design using HTML/CSS/JS, including multiple JS libraries. I translate enterprise goals into user-centered web experiences — delivered on time, in scope, and built to modern standards (responsive design, WCAG AA Accessibility).

Martin Elmer

I'm a multitalented designer/developer with 12+ years of experience delivering best-in-class user experiences and web design. My work makes a difference: surveys of 1,400 customers rated our products 4.85 stars, and focused product initiatives increased customer retention by 4 points. My work scales: the Capella portfolio spans 5,000+ web products large and small, accessed by thousands of students and B2B customers daily. I verify what I design using qualitative and quantitative metrics, targeted user surveys, and PowerBI data. I build what I design using HTML/CSS/JS, including multiple JS libraries. I translate enterprise goals into user-centered web experiences — delivered on time, in scope, and built to modern standards (responsive design, WCAG AA Accessibility).

Available to hire

I’m a multitalented designer/developer with 12+ years of experience delivering best-in-class user experiences and web design.
My work makes a difference: surveys of 1,400 customers rated our products 4.85 stars, and focused product initiatives increased customer retention by 4 points. My work scales: the Capella portfolio spans 5,000+ web products large and small, accessed by thousands of students and B2B customers daily. I verify what I design using qualitative and quantitative metrics, targeted user surveys, and PowerBI data. I build what I design using HTML/CSS/JS, including multiple JS libraries. I translate enterprise goals into user-centered web experiences — delivered on time, in scope, and built to modern standards (responsive design, WCAG AA Accessibility).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Interactive Designer at Strategic Education Company
July 1, 2013 - July 1, 2026
Collaborated with business, developer, and content teammates to produce world-class web experiences. Hands-on in every step: ideation, prototyping, visual design, production, and maintenance. Used and contributed to design systems and patterns, including managing feature request backlogs. Built what I designed using HTML/CSS/JS (including multiple front-end frameworks); ensured 100% responsive, cross-browser compatibility, and WCAG AA accessibility. Verified designs with qualitative and quantitative metrics, targeted user surveys, and PowerBI. Directed a 6+ person offshore team. Led design on projects for B2B clients including Medtronic and the American Nurses Association. Incorporated AI tools to prototype rapidly while maintaining product quality and user-centered focus.
Project Assistant at University of Wisconsin Sea Grant Institute
January 1, 2012 - July 1, 2012
Applied UI design skills to develop an interactive data analysis tool from the ground-up. Implemented needs analysis, data collection and transformation, design, programming, and user interviews.
Production Cartographer at University of Wisconsin Cartography Lab
September 1, 2011 - December 1, 2012
Produced commissioned maps and other information graphics, for print and web. Became the go-to person in the department for typography, color, and layout.
Graphic Designer at Self Employed
May 1, 2009 - July 1, 2013
Independently produced graphics ranging from marketing materials to identity design to digital illustration. Collaborated with clients, art directors, and fellow artists to bring creative ideas to life.
Research Intern at Welsh Companies
June 1, 2008 - August 1, 2008
Maintained spatial datasets. Assisted sales team by producing maps and other research material with lightning-fast turnaround.

Education

M.S. in Cartography/GIS Interactive Data Visualization at University of Wisconsin - Madison
January 11, 2030 - July 6, 2026
B.S. in Geography, with GIS emphasis at University of Wisconsin - La Crosse
January 11, 2030 - July 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Healthcare, Professional Services, Media & Entertainment