Driven by transforming cultural initiatives into brand impact and audience engagement. After four years of immersion in the entertainment and pop culture market in Los Angeles, I developed a strategic vision that connects creativity to business execution. My focus is designing and implementing strategies that amplify the presence of events, artists, and entertainment projects in the global market, building bridges between talents, brands, and large audiences, transforming audiences' experiences into memorable moments and high-value assets.

Joao Pedro Guedea Gaioso

Driven by transforming cultural initiatives into brand impact and audience engagement. After four years of immersion in the entertainment and pop culture market in Los Angeles, I developed a strategic vision that connects creativity to business execution. My focus is designing and implementing strategies that amplify the presence of events, artists, and entertainment projects in the global market, building bridges between talents, brands, and large audiences, transforming audiences' experiences into memorable moments and high-value assets.

Available to hire

Driven by transforming cultural initiatives into brand impact and audience engagement. After four years of immersion in the entertainment and pop culture market in Los Angeles, I developed a strategic vision that connects creativity to business execution.
My focus is designing and implementing strategies that amplify the presence of events, artists, and entertainment projects in the global market, building bridges between talents, brands, and large audiences, transforming audiences’ experiences into memorable moments and high-value assets.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager at So Connected
January 1, 2025 - December 31, 2026
Social media data analysis; preparation of analytical reports on networks and electoral polls; participation in team meetings; contributed insights.
Executive Assistant at Giulia Bé
January 1, 2022 - December 31, 2023
Supported a Latin Grammy-nominated artist and Netflix production actress; managed scheduling, production logistics, and on-set coordination. Assisted content development and digital positioning; acted as a bridge between creative teams, press, and production. Executed influencer campaigns aligned with brand strategy and managed talent relationships with digital creators. Analyzed campaign performance and engagement.
Volunteer at Partido Novo
January 1, 2021 - December 31, 2021
Volunteer engagement with the party; supported digital initiatives and related activities; participated in team meetings and contributed to outreach.
Influencer Partnerships at La Sirène
January 1, 2018 - December 31, 2018
Participation in projects such as Martin Garrix's and Ne-Yo's tours in Brazil; work in label services and A&R, connecting international and Brazilian artists, contributing to new project creation, market research, and release strategy. Supported international artist projects and live productions in Brazil; coordinated production, logistics, and execution between teams; involvement in sponsorship acquisition and partner negotiations.

Education

Bachelor’s in International Relations at ESPM
January 1, 2020 - January 1, 2021
The Los Angeles Film School at The Los Angeles Film School
January 1, 2022 - January 1, 2026
EU Business School at EU Business School
January 1, 2019 - January 1, 2019
Foundation in Business at Foundation in Business
January 11, 2030 - July 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services