I am a digital marketing and business strategy professional with a background in Music Business/Marketing from Berklee College of Music. I specialize in content strategy, consumer behavior analysis, digital campaigns, and data-driven marketing. Through projects such as PAC Music and Starbucks Soundwave, I have developed market research, campaign planning, audience engagement, and business analysis skills. I have experience analyzing customer trends, creating digital content strategies, building websites with HTML/CSS, and using data insights to improve engagement. My strengths combine creativity with analytical thinking — helping brands create meaningful customer experiences while making decisions based on performance data. I am especially interested in e-commerce, lifestyle brands, music, fashion, and consumer products. Skills: • Digital Marketing Strategy • Content Strategy • Social Media & Audience Analysis • Market Research • Excel & Performance Reporting • Brand Positioning • Basic HTML/CSS • AI Tools for Marketing Workflow

Hsin Hui Lin

I am a digital marketing and business strategy professional with a background in Music Business/Marketing from Berklee College of Music. I specialize in content strategy, consumer behavior analysis, digital campaigns, and data-driven marketing. Through projects such as PAC Music and Starbucks Soundwave, I have developed market research, campaign planning, audience engagement, and business analysis skills. I have experience analyzing customer trends, creating digital content strategies, building websites with HTML/CSS, and using data insights to improve engagement. My strengths combine creativity with analytical thinking — helping brands create meaningful customer experiences while making decisions based on performance data. I am especially interested in e-commerce, lifestyle brands, music, fashion, and consumer products. Skills: • Digital Marketing Strategy • Content Strategy • Social Media & Audience Analysis • Market Research • Excel & Performance Reporting • Brand Positioning • Basic HTML/CSS • AI Tools for Marketing Workflow

Available to hire

I am a digital marketing and business strategy professional with a background in Music Business/Marketing from Berklee College of Music. I specialize in content strategy, consumer behavior analysis, digital campaigns, and data-driven marketing.

Through projects such as PAC Music and Starbucks Soundwave, I have developed market research, campaign planning, audience engagement, and business analysis skills. I have experience analyzing customer trends, creating digital content strategies, building websites with HTML/CSS, and using data insights to improve engagement.

My strengths combine creativity with analytical thinking — helping brands create meaningful customer experiences while making decisions based on performance data. I am especially interested in e-commerce, lifestyle brands, music, fashion, and consumer products.

Skills:
• Digital Marketing Strategy
• Content Strategy
• Social Media & Audience Analysis
• Market Research
• Excel & Performance Reporting
• Brand Positioning
• Basic HTML/CSS
• AI Tools for Marketing Workflow

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Skills

Experience Level

Expert

Language

English
Advanced

Work Experience

Customer Operations Associate at Starbucks
December 1, 2022 - April 1, 2023
Delivered high-volume customer service while maintaining brand standards; supported daily operations in a high-volume environment; identified customer behavior patterns to improve workflow efficiency.
Operations / Administrative Assistant at Aluminum Manufacturing Business
June 1, 2020 - August 1, 2022
Supported operations including billing, reporting, and client coordination; managed Excel-based tracking systems to improve reporting accuracy.

Education

B.M. in Music Business/Management - Marketing at Berklee College of Music
September 1, 2023 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services