I am a digital marketing and business strategy professional with a background in Music Business/Marketing from Berklee College of Music. I specialize in content strategy, consumer behavior analysis, digital campaigns, and data-driven marketing.
Through projects such as PAC Music and Starbucks Soundwave, I have developed market research, campaign planning, audience engagement, and business analysis skills. I have experience analyzing customer trends, creating digital content strategies, building websites with HTML/CSS, and using data insights to improve engagement.
My strengths combine creativity with analytical thinking — helping brands create meaningful customer experiences while making decisions based on performance data. I am especially interested in e-commerce, lifestyle brands, music, fashion, and consumer products.
Skills:
• Digital Marketing Strategy
• Content Strategy
• Social Media & Audience Analysis
• Market Research
• Excel & Performance Reporting
• Brand Positioning
• Basic HTML/CSS
• AI Tools for Marketing Workflow
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