AK

Agata K. Beresford

Available to hire

I’m a marketing and communications specialist with over 15 years of experience shaping brand narratives and driving growth through strategic campaigns and social media.

About

I’m a marketing and communications specialist with over 15 years of experience shaping brand narratives and driving growth through strategic campaigns and social media. I love turning data into engaging stories, building targeted approaches, and leading teams to deliver memorable experiences.

I’m known for my communication skills, creative problem-solving, and ability to connect with audiences to drive business results. I thrive in client‑focused environments and apply modern sales approaches that foster relationships and revenue without relying on hard-sell tactics.

  • 10 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail

Work experience· 5 roles

Brand Engagement Specialist & Team Leader · Groove Yard Event Management CompanyJul 2023 – Present · 3 yrs 5 mos

Developed and implemented innovative marketing strategies to boost brand visibility and audience engagement. Conducted market research to identify trends and consumer insights, translating data into actionable campaigns. Created detailed customer profiles to support targeted outreach. Analyzed performance data to provide strategic recommendations for product development and marketing optimization. Prepared comprehensive reports for clients. Led a team of eight, overseeing daily operations and on-site event execution.

Account Manager - Armani Beauty (Sales Focus) · L'Oréal Luxe, Brown Thomas - Dundrum, DublinOct 2022 – Jul 2023 · 10 mos

Drove sales growth through personalized consultations and advanced sales techniques. Built strong client relationships, driving repeat business and loyalty. Analyzed sales data to identify opportunities and implemented strategies to boost revenue. Mentored new team members on sales techniques and customer engagement.

Volunteer Coordinator · Make-A-Wish FoundationFeb 2022 – Present · 4 yrs 10 mos

Coordinate communications with wish families, enhancing the overall experience through personalized support. Compile detailed reports to assist the wish granter team, contributing to seamless operations.

Social Media Manager & Marketing Specialist · FBT Gyms, The Break Room, Swords, The VaultOct 2021 – Nov 2022 · 1 yr 2 mos
Multibrand & Digital Media Specialist · L'Oréal LuxeJul 2016 – Sep 2022 · 6 yrs 3 mos

Education

Higher Certificate in Digital Media Design · Dundalk Institute of Technology2023 – 2024
Advanced Certificate in Marketing & Social Media · South East Technological University2021 – 2022
FETAC Level 5 - Customer Service · Baldoyle Training Centre2013 – 2015

Certifications and awards

Advanced Certificate in Marketing & Social Media2021 – 2022
FETAC Level 5 - Customer Service2013 – 2015

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