I'm a hands-on, bilingual creative director with over 25 years of experience shaping branding, advertising campaigns, and digital experiences for global brands. I've led multi-market projects for clients like WWF, Marlboro, Parmigiano Reggiano, Croce Rossa Italiana, and many others from initial concept through production. I enjoy guiding teams through every stage of a project—brief, concept, design, production, and delivery—creating cohesive brand identities across print, packaging, digital, and video. Based in Rome, I work with international clients and interdisciplinary teams to deliver impactful campaigns on time and on budget.…

Giovanni Pesce

I'm a hands-on, bilingual creative director with over 25 years of experience shaping branding, advertising campaigns, and digital experiences for global brands. I've led multi-market projects for clients like WWF, Marlboro, Parmigiano Reggiano, Croce Rossa Italiana, and many others from initial concept through production. I enjoy guiding teams through every stage of a project—brief, concept, design, production, and delivery—creating cohesive brand identities across print, packaging, digital, and video. Based in Rome, I work with international clients and interdisciplinary teams to deliver impactful campaigns on time and on budget.…

Available to hire

I’m a hands-on, bilingual creative director with over 25 years of experience shaping branding, advertising campaigns, and digital experiences for global brands. I’ve led multi-market projects for clients like WWF, Marlboro, Parmigiano Reggiano, Croce Rossa Italiana, and many others from initial concept through production.

I enjoy guiding teams through every stage of a project—brief, concept, design, production, and delivery—creating cohesive brand identities across print, packaging, digital, and video. Based in Rome, I work with international clients and interdisciplinary teams to deliver impactful campaigns on time and on budget.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Creative Director at Spencer & Lewis
April 1, 2018 - Present
Leading creative strategy and execution for a Rome-based agency; oversaw campaigns across print, digital, social and experiential projects.
Freelance Creative Director at SELFISH ADV
June 1, 2017 - Present
Freelance creative director, developing national digital campaigns (WWF), branding, packaging and campaigns for automotive and consumer brands; led new business and client presentations.
Creative Coordinator at LEO BURNETT SWITZERLAND
March 1, 2013 - December 1, 2016
Managed creative development and client-facing presentations for campaigns in the Swiss market; ensured brand consistency across media.
Creative Coordinator at LEO BURNETT ITALY
November 1, 2011 - February 1, 2013
Continued creative coordination for Italian campaigns; contributed to cross-platform adaptation and client-facing presentations.
Creative Coordinator at LEO BURNETT ITALY
July 1, 2008 - July 1, 2011
Coordinated creative development for campaigns in the Italian market; collaborated with regional and global teams to shape concepts and ensure brand consistency.
Senior Art Director at INTERNOZERO
December 1, 2007 - July 3, 2008
Directed and supervised art direction for campaigns across print, packaging and digital assets; helped build brand identities and managed the end-to-end creative production.
Art Director / Senior Art Director at NBC Universal
December 1, 1998 - February 3, 2007
Led the creative development and production of print and television advertising campaigns for NBC Universal networks, BRAVO, Telemundo and related studios. Directed shoots at Universal Studios in Hollywood and oversaw cinema advertising campaigns, coordinating across production, post, and media.

Education

Bachelor Degree (BA) In Advertising at Art Center College of Design
September 4, 1995 - April 25, 1998
Associate in Arts (AA) Degree at Santa Monica College
September 6, 1993 - July 17, 1995
High School Diploma In Art at Liceo Artistico Ripetta
September 2, 1986 - June 4, 1990
Bachelor Degree (BA) In Advertising at Art Center College of Design
April 9, 1995 - April 25, 1998
Associate in Arts (AA) Degree at Santa Monica College
September 6, 1993 - July 17, 1995
High School Diploma In Art at Liceo Artistico Ripetta
September 2, 1986 - June 4, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other