Julia Thong
Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors.
About
Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.
- 11 years' experience
- Joined July 2026
Industry experience
- Education
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
More experts in Kuala Lumpur, Malaysia
Work experience· 8 roles
Led end-to-end brand campaigns for a top-rated private university, directing cross-functional teams of 5+ including art directors, videographers and creative leads. Managed 6+ concurrent campaign pipelines with scripting, storyboarding, casting, location scouting and stakeholder sign-off. Oversaw full post-production workflow from brief to final cut, consistently meeting brand standards across multiple annual campaigns. Drove alignment across marketing, academic and external vendor teams, streamlining approval processes and reducing revision cycles. Produced student journey video series to strengthen digital community engagement and university-wide marketing reach.
Directed and executed product listing videos for Southeast Asia's leading fashion e-commerce platform; managed full post-production workflow and content publishing.
Managed full video production for HTC regional campaign across 5 SEA markets; coordinated between agency and production house; designed cross-market feedback systems, streamlined cut approvals, online delivery and subtitle translations, achieving on-time delivery in all five countries.
Education
Certifications and awards· 5
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