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Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.…Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.

Julia Thong

Content Producer, Video Editor, Creative Director, +2

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Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.…Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.

Available to hire

Senior content producer and creative lead with 8+ years leading end-to-end video production, brand campaigns and multi-platform content strategy across education, e-commerce, digital media and corporate sectors. Track record of building production verticals from zero, directing cross-functional teams, and delivering content that drives measurable audience engagement and commercial impact. Re-entering the Malaysian market with sharpened strategic perspective, hands-on AI content tooling experience, and leadership confidence forged across two countries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Content Producer – Marketing & Corporate Branding at Taylor's University

August 1, 2021 - November 1, 2023

Led end-to-end brand campaigns for a top-rated private university, directing cross-functional teams of 5+ including art directors, videographers and creative leads. Managed 6+ concurrent campaign pipelines with scripting, storyboarding, casting, location scouting and stakeholder sign-off. Oversaw full post-production workflow from brief to final cut, consistently meeting brand standards across multiple annual campaigns. Drove alignment across marketing, academic and external vendor teams, streamlining approval processes and reducing revision cycles. Produced student journey video series to strengthen digital community engagement and university-wide marketing reach.

Studio Videographer at ZALORA Group

June 1, 2021 - August 31, 2021

Directed and executed product listing videos for Southeast Asia's leading fashion e-commerce platform; managed full post-production workflow and content publishing.

Freelance & Contract Video Campaign Project Manager at SearchGuru

January 1, 2021 - March 1, 2021

Managed full video production for HTC regional campaign across 5 SEA markets; coordinated between agency and production house; designed cross-market feedback systems, streamlined cut approvals, online delivery and subtitle translations, achieving on-time delivery in all five countries.

Video Production Manager at TheSmartLocal.com

November 1, 2019 - October 31, 2020

Built TheSmartLocal Malaysia's video production vertical from zero, establishing team structure, production workflows, editorial calendar and content strategy for food, lifestyle, attractions and short documentaries. Directed and produced high-volume organic content across digital platforms; managed agency, vendor and PR relationships within F&B and lifestyle sectors; led a close-knit team of 4 across creative direction and performance.

Video Editor at SWG Story Sdn Bhd

June 1, 2019 - August 31, 2019

Produced video edits and photography for beauty brand SLAY MY—tutorials, style content and product-focused social media assets for brand launches.

Brand Ambassador & Content Creator at Yamaha Music (Asia) Pte Ltd

January 1, 2019 - December 31, 2019

Brand ambassador for Yamaha Music Malaysia; created music and branded content across Facebook, Instagram and YouTube to amplify brand presence within Malaysian music communities.

Videographer & Video Editor at JUWAI IQI Property Agency

March 1, 2018 - April 1, 2019

Produced and edited corporate branding, travel, event highlights and interview content for social platforms; scripted video copy for campaigns and directed Facebook livestreams. Delivered submission video packages contributing to iP roperty AAA & S t a r Property Awards 2018 entries.

Content Creator & Musician at Joanne and Julia

January 1, 2012 - December 31, 2020

Co-founded a two-woman musician brand; featured on major outlets (Bloomberg TV, Red FM, INTI FM, says.com, LaunchPad); delivered brand partnerships with Yes 4G, Healthland Malaysia and Shopee to engage lifestyle audiences.